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Evolution of the Brand-Retailer Relationship - The New Landscape of B2B2C Commerce

Learn how top companies are leveraging state-of-the-art e-commerce solutions to offer their customers limitless product choices, and aggressive business-to-business-to-consumer (B2B2C) strategies such as third-party fulfillment and manufacturer or distributor drop shipping directly to consumers.

Download Evolution of the Brand-Retailer Relationship and read about the suggestions provided on how newer companies can challenge the dominant players by employing more creative and innovative strategies.

This paper also describes critical elements required for a successful B2B2C solution, and describes effective strategies to encourage customer loyalty and to drive stronger profits.