Emmi Group: Improving the Consumer Experience with Hybris Marketing Cloud
Emmi is the largest Swiss milk processor and one of the most innovative premium dairies in Europe. When Emmi started their Digital Transformation the number one priority was the Digital Consumer Experience. They had already countless digital touchpoints like social channels and websites. The aim was to know the consumer better and shift from traditional marketing to personalized digital marketing. To achieve this a omnichannel digital marketing platform like SAP Hybris Marketing Cloud was needed.