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Strike back and sell directly with SAP Hybris Commerce

It's time to own your customer relationship and build a first party marketplace. Thanks to digitalization and the move to online sales, it's become easier than ever for manufacturers to sell directly. This transition helps decrease channel conflict and increases value share. It also means manufacturers must work harder to satisfy B2B buyers, specifically through more sophisticated and personalized shopping experiences. In the following study, Forrester further explores the benefits and challenges involved in manufacturers building their own marketplaces and selling directly to customers.

Manufacturers Reap Benefits From Selling Direct

The benefits of selling directly

Forrester asked companies how valuable each of the following
online capabilities would be for their business:


Converting visitors to buyers


Source: Manufacturers Reap Benefits From Selling Direct, a 2017 Forrester Consulting Custom Technology Adoption Profile Commissioned By Mirakl And SAP Hybris


Managing customer experience through full purchasing lifecycle


Communicating product information to drive purchase


Capturing customer information for tracking

Overview of SAP Hybris for Manufacturers

This quick video gives you a look at the full SAP Hybris Suite and how it helps manufacturers transform themselves to deliver exceptional experiences, add new channels, and evolve their business models.

See how our customers benefit from SAP Hybris.

Knowledge Capsule
Make sure the aftermarket isn't an afterthought

The aftermarket for manufactured goods is estimated to be four or five times larger than the original equipment business, yet many companies remain unprepared, and as a result stand to lose a large amount of potential profit. Learn more about the aftermarket opportunity with our knowledge capsule.

Customer Case Study
Krones: Creating a personalized, responsive shopping experience with SAP Hybris Commerce

Krones AG, a German one-stop shop for the beverage industry, improved their B2B commerce with a personalized mobile shopping experience and extensive online platform.