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Технический документ

Boosting Buyer Confidence Drives eCommerce Success

Buyer confidence is critical for commerce, as it is directly related to fewer product returns and greater customer satisfaction. However, many organizations struggle to provide the content needed to achieve that essential buyer confidence. Read this October 2016 commissioned study conducted by Forrester Consulting on behalf of SAP, to learn how customer communities enable greater buyer confidence, which is the catalyst for building lasting customer relationships.
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