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Marketing Analytics

Give your marketing activities the support and insights they deserve

Great marketing isn’t about how much you do, it’s about making what you do more effective. And to figure out if what you’re doing is having the right effect, you need analytics. SAP Hybris Marketing Cloud’s analytics capabilities tell you what’s working and what needs working on, with tools and reports that make it simple to make sense of your campaigns.

With its easy-to-use dashboards, report creation without the need for IT involvement, our marketing analytics tools are all you need to make your marketing work harder for you.

Integration with SAP BusinessObjects Cloud means you can use valuable data to build your own bespoke dashboards and storyboards.
Comprehensive CMO dashboard is designed to give Chief Marketing Officers and executives a top level overview of your marketing performance, using the KPIs and metrics that matter to your business.

Marketing Analytics: key features

Analytical apps for marketing experts, including Lead Dashboard, Customer Journey Insight, Marketing Calendar and more.
Specialized CMO dashboard for executive-level overviews and reporting.
Reports and analytics that track both the success and the spend of your marketing campaigns on a daily and long-term basis.

SAP Hybris Marketing Cloud: analytics related content

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