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New York – 8 November 2011

Benefit Cosmetics launches new ecommerce website in the US powered by hybris

hybris, a leading multichannel commerce software vendor, today announced that Benefit Cosmetics, the San Francisco-based beauty brand, has launched a new US website running on the hybris eCommerce platform. Since the website’s launch less than one month ago, Benefit has realized its two biggest selling days in its history, supported effectively by the hybris platform.

Benefit is a global prestige makeup brand that creates high quality color cosmetics, fragrance & skincare products with a sense of humor. The company’s unique approach to beauty focuses on providing creative beauty solutions with a brand motto that declares “laughter is the best cosmetic.” Benefit products are available around the world, online, at leading beauty retailers & department stores, as well as throughout the company’s own flagship boutiques.

Benefit decided to redesign and re-platform its global ecommerce sites with the dual objectives of growing sales globally and improving site conversion. After a rigorous audit, Benefit selected the hybris eCommerce platform to help the company achieve these goals. Both the platform’s flexibility and its localization functionality were driving reasons for the selection, among others. And with the recent achievement of record online sales for the company in the US, Benefit is looking forward to leveraging the hybris eCommerce platform for business in other countries.

“We are confident that we made the right choice in selecting the hybris platform to support our eCommerce efforts here and on a global scale,” said Valerie Hoecke, VP, Digital Experience and Commerce for Benefit Cosmetics. “The platform’s highly flexible front end allowed us to create the unique user and brand experience we wanted our customers to have, with a technical solution that could scale from the US to our international markets. We are currently using hybris in the US and China, with plans for the UK and additional countries and languages launching next year.”

The hybris platform was implemented by hybris’ partner Arvato Systems.

“Working closely with our partner Arvato, we look forward to our platform continuing to help Benefit Cosmetics achieve its eCommerce goals,” said Steven Kramer, president of hybris North America. “The company’s new website looks fantastic, and we couldn’t be happier that our eCommerce platform is underpinning Benefit’s objective to create positive consumer experiences and turn online browsers into buyers.”