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Dear hybris Customer:

We are pleased to announce that SAP and hybris have signed a definitive agreement for SAP to acquire hybris. This is an exciting development for our company and for you, our valued customer.

Joining with SAP will enable hybris to continue to invest in building the market’s most complete omni-channel solution- one that will unify the customer experience across an ever-growing number of channels, devices and touch points. Our technologies will be complementary - with minimal overlap in product - enabling us to offer you even more powerful solutions to optimize and grow your business whether or not you are an SAP customer. By linking SAP’s industry-leading enterprise applications with hybris’ agile commerce and data management solutions, we will provide opportunities for you to take advantage of the enhanced data and tools necessary to grow your business profitably on top of strong, loyal, and differentiated customer relationships.

Between now and when the acquisition closes, hybris will continue to support you in the normal fashion. Your existing contracts remain in effect, your account relationships and support infrastructure remain unchanged, and your hybris sales and technical services team will continue to support you as they do today.

After the acquisition closes, hybris will operate as an independent business unit within SAP, where we will continue to develop our industry-leading technology, product roadmap and go-to-market strategy on behalf of hybris’ existing and future customers and our new SAP customers. hybris will maintain a high degree of autonomy in its operations and our existing management team will remain in place. For you, as a hybris customer, this means continuity and an even stronger technology partner for your business. You will continue to have access to the people, technology and expert resources you’ve come to know and trust at hybris, while also having the opportunity to benefit from SAP’s substantial resources and global reach, both in established and fast-growing new markets.

Pending regulatory approvals, the acquisition is expected to close in the third quarter of 2013. Between now and the close of the transaction, hybris and SAP will continue to operate as separate companies.

Your hybris account manager will be following up with you directly to answer any initial questions you may have and you can also reach us at

As we begin this new chapter, we look forward to sharing the considerable opportunities that lie ahead. We thank you for your loyalty and we look forward to continuing to build our relationship with you as hybris joins SAP.


Ariel Lüdi