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Cross-Portfolio Innovation Drives Demand for SAP Hybris Solutions

WALLDORF, Germany — September 06, 2017

SAP SE (NYSE: SAP) today announced that it has seen an increased demand for implementations with multiple SAP Hybris solutions. Year-over-year, SAP Hybris sales including more than one solution increased 13 percent, with multi-cloud deals increasing 40 percent. Over the past quarter alone, SAP’s customer engagement and commerce solutions have achieved strong double-digit growth in new cloud bookings, as well as double-digit growth in software revenue. This momentum occurs as SAP Hybris continues to enhance its leading front-office cloud solutions across sales, service, commerce, marketing, and revenue.

SAP Hybris Customers Deliver on Buyer Expectations

As B2B and B2C businesses are pressed to meet consumers’ rising expectations for convenient and personalized experiences, they are increasingly investing in front-office technologies. Kaeser Kompressoren, a Germany-based manufacturer of compressed air and vacuum products, needed to unify all global product data to increase efficiency and effective predictive analytics utilizing digital information from their global subsidiaries. They chose SAP Hybris Cloud solutions for sales, service, marketing and commerce to optimize its sales.

Arsenal Football Club, one of the most recent SAP Hybris Commerce customers, has transformed its online retail site,, to meet the increasing demands and expectations of the club’s supporters globally. The solution has brought Arsenal strong results, such as and 86 percent increase in mobile transactions and 42 percent increase in sales as a whole.

Infonavit, an SAP HANA customer since 2013, manages 70 per cent of the housing market in Mexico making them the largest mortgage lender in Latin America. To better anticipate customer needs and have more contextual conversations, Infonavit searched for a solution that could provide true omni-channel customer experience. They selected SAP to provide a robust technology platform to mine the data collected in the course of communications between employees and affiliates and the millions of documents generated during the mortgage loan life-cycle. Besides predictive analytics and SAP Hybris Service, Infonavit has selected SAP Hybris Billing which will be used in conjunction with SAP Hybris Commerce and SAP Hybris Marketing solutions.

The multinational energy and services company Centrica recently extended its SAP solution footprint to include SAP Hybris Billing, SAP Ariba, and SAP Digital Boardroom.

The Most Complete Front Office Solution

This customer momentum comes on the heels of several new, enhanced, and expanded offerings across the SAP Hybris portfolio. The latest release of SAP Hybris Commerce Cloud makes it easier for businesses to deliver compelling and personalized shopping experiences. Earlier this year, SAP announced its SAP Hybris Revenue Cloud, which goes beyond the quote-to-cash process with new capabilities for order configuration, pricing, quoting, order orchestration, and subscription billing. SAP Hybris is also accelerating growth of its industry solutions, with the launch of a citizen engagement offering for the public sector, a solution for the travel industry, as well as continued investments in enhancing industry-specific accelerators of its SAP Hybris Commerce platform, including telecommunications, financial services, and media.

“We have the most complete portfolio for the front office today,” said Carsten Thoma, president and co-founder of SAP Hybris. “We offer an unparalleled range of capability areas and enhancements to our solutions through better unification and integration across the SAP suite – to harvest big data, provide contextual customer experience, but also to capitalize on new business models such as those driven by the subscription economy."

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