Skip to contentSkip to navigation menu

Aligning Technology Investments with the Economics of Digital Sales Channels

This paper examines the critical factors related to aligning a technology investment with the economics of the new digital sales channels that a modern commerce platform makes available to both B2C and B2B companies. This includes a discussion of the total cost of ownership (TCO) associated with the platform, plus typical ROI models and timing considerations. This document is designed to assist commerce executives, including CIOs, CMOs VPs of Commerce, and other individuals charged with formulating a company's next steps on the road to continued e-commerce success.