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2012 State of B2B E-Commerce

The study contains results from more than 200 manufacturers and distributors on their preferences for conducting business through suppliers across a variety of channels. The study shows that online and mobile channels are extremely important to procurers and supplier-relations professionals, underscoring the need for vendors to embrace digital selling strategies. The study uncovered:
  • Procurement professionals' preferences for working with suppliers with online ordering capabilities versus those that do not
  • What kind of e-commerce purchasing experience is important to a procurement professional
  • What is driving the transition from traditional sales channels to e-commerce