Prodotti SAP Hybris per il marketing
Le nostre soluzioni per il marketing offrono alle aziende la capacità di comprendere i propri clienti e di coinvolgerli in modo intelligente, invogliandoli all'acquisto, anziché distrarli.
Crea profili dinamici dei tuoi clienti e utilizzali per ricavare informazioni utili che ti permettano di adattarti sia alle loro esigenze che ai trend di mercato. Offri esperienze personalizzate in tempo reale, incrementando i tassi di conversione e migliorando la fidelizzazione. Visualizza in tempo reale le performance dei piani di marketing per essere più agile al cambiamento e cogliere nuove opportunità.
In a recent Forrester Total Economic Impact (TEI) study, Forrester found that a composite organization with a large customer database leveraging multiple interaction channels achieved an ROI of 306% on the SAP Hybris Marketing Solution. Learn more.
See how SAP Hybris Marketing Cloud empowers marketers to gain deeper customer insights by leveraging advanced analytics like machine learning algorithms to understand real-time customer intent and interests. Deliver in-the moment customer experience that exceeds expectations and drives customer satisfaction and loyalty. Market in the moment with SAP Hybris Marketing Cloud.
Our Marketing Scenarios
Create dynamic customer profiles using data pulled from online sources such as browsing and social media data, and offline sources such as in-store purchase data and customer service calls. Gain real-time insights into customers’ motivations and intentions from their implicit behavior.
Take advantage of high-performance segmentation tools and react to the customer’s context in real-time to make sure your communications are always targeted and relevant.
Encourage your customers to move easily from browsing to buying by understanding their needs and offering them a personalized shopping experience.
Optimize your marketing campaigns with real-time insights into their performance, and gain the knowledge you need to seize new opportunities.
Effectively manage all your marketing activities to make sure they’re on track, on budget and working towards a common business objective.
Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.
Drive demand and improve sales effectiveness. Get your sales and marketing teams working together. Nurture and generate leads then hand them over to Sales, along with the insights needed to successfully close the deal.
SAP Hybris Marketing Cloud: related content
Nonostante tutte le tue buone intenzioni e il denaro che investi, il tuo marchio non può essere migliore dell'esperienza reale vissuta dai clienti.