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Release 4.5

Rapid Global Deployment. Optimum Performance. Simple and Intuitive.

Organizations today must quickly respond to changing customer decision-making and purchasing behaviors, while providing an engaging, consistent experience across all channels.

hybris 4.5 offers the best multichannel commerce solution available today, enabling organizations to communicate consistently across all channels including online, POS, print, mobile, call centers, and more. The solution delivers all the functionality and business tools organizations need to create a superior experience, improve customer conversion and increase average order value across all channels.

hybris 4.5 continues to drive commerce innovation and flexibility with new capabilities. To support global expansion, hybris back-end business user tool languages now also include Chinese, Italian, and Brazilian Portuguese. Built-in Google Local Shopping integration enables you to make your products available to a wider audience and drive your customers to your stores. The enhanced Multichannel Accelerator helps you boost multichannel sales and increase growth more quickly than ever before. Performance monitoring provides deep visibility into your applications, helping you find potential areas for business improvements and identify ways to reduce maintenance costs.

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Multichannel Accelerator for B2B Commerce.

The highly successful hybris Multichannel Accelerator enables retailers and consumer brands to implement faster, sell more to their customers, and grow. It also provides them with the flexibility they need to roll out to international markets quickly and expand their business. It is this flexibility that sets the hybris Multichannel Accelerator apart, enabling organizations to expand the solution and adapt it to their needs at any time. And now the hybris Multichannel Accelerator also enables B2B organizations to rapidly deploy a best-practice B2B multichannel commerce solution. Tailored to the unique needs of B2B organizations, the solution delivers all the capabilities you need to manage complex B2B relationships. It automates order processing and delivers a compelling customer experience across all channels with intuitive website design. It offers advanced self-service account management, ordering, content management, and merchandising and marketing functionality. This feature-rich, centralized multichannel platform for B2B organizations helps you reduce time to market; easily enter new channels, markets and segments to support growth; and sell more. Learn more about the hybris Multichannel Accelerator.


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Improved search and navigation.

hybris offers the most flexible search functionality in the market that enables organizations to have full control over all aspects of search and guided navigation. Enhanced search and navigation functionality provides more control over search results and improves the user experience by enabling customers to narrow search results according to their preferences. A pre-built API enables you to add more search and navigation capabilities for an even better search experience. Learn more about hybris Search and Navigation.


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Google Local Shopping integration.

hybris continues its commerce innovation leadership by including pre-built integration with Google Local Shopping (GLS) to make products available to a wider audience without costly or time-consuming development efforts. Increase sales and drive traffic to your site and stores with this innovative new functionality. Your products will be instantly available on the world’s largest search engine; customers can browse products and automatically find nearby stores that have the products in stock on Google Maps. The world’s leading family leisure, baby care and toy megastore, Toys “R” Us, is one of the first hybris customers to successfully implement the GLS integration to target customers using mobile, connect with a broader range of customers and attract them into stores across the UK. Learn more about the GLS integration at Toys “R” Us.


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dynaTrace integration.

With the basic dynaTrace integration, you get a sophisticated monitoring solution out of the box that allows you to optimize performance by visualizing live performance and transaction metrics of your eCommerce solution. Monitoring dashboards are pre-integrated and no manual configuration effort is required. Available dashboards include System Utilization, Transaction Errors, Searches and Orders, Page Category Performances, Search Transaction Performance, Business Impact and Single Transaction Performance. Learn more about the dynaTrace integration.


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Enhanced customer service

hybris offers a fully integrated customer service solution, making it possible to view customer transactions, order histories and shopping carts and enabling customer service agents to resolve issues quickly. Customer service agents can more easily support multiple brands or stores and respond to queries using multiple brand personas. A complete overview of all transactions and shopping histories across stores and brands enables them to handle customer requests more quickly and effectively than ever. Learn more about hybris Customer Service.


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Print enhancements.

The print publication planning process is simpler than ever with hybris’ sophisticated page management functionality in version 4.5. Choose between single pages, double pages, or page sequences and assign grids independently for left and right pages – streamlining planning and editing, lowering project costs, increasing flexibility for project work and customization, and reducing time to market for printed materials. Learn more about hybris Print.