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Google Analytics with hybris, implementing basic and enhanced E-Commerce tracking


The hybris Commerce Suite now enables users to deploy Google Analytics on their hybris platform with ease through an intuitive web interface. As one of the natively supported services in Google Tag Manager, Google Analytics enables all the standard tracking features marketers expect.

This integration also provides enhanced Commerce data tracking from hybris to Google Analytics - a complete, enterprise level, customizable reporting suite which significantly increases the flexibility to adapt to your business, reduces time to find insights, and tracks native promotions and offers.


With the integration of Google Tag Manager hybris users are be able to:

  • Easily add and update tags on hybris without accessing the source code.
  • By leveraging Google Tag Manager, integration can be expanded to include Adwords, Doubleclick, Comscore, and Linkedin.
  • Supports custom HTML and image tags.
  • Monitors real time user behavior.
  • Enables detailed sales data via enhanced E-Commerce.
  • Tracks native and custom digital metrics and dimensions.
  • Allows for seamless upgrade to Google Analytics Premium.
Partner Information
Google’s mission is to organize the world’s information and make it universally accessible and useful. Founded in 1998, Google has grown to become the world's leading provider of internet based products and services; including Search, Chrome, Analytics, Ad Words, Gmail, Android, Drive, and Google+.