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Étude de cas

Habermaass online shops handle high influxes

Wooden toys and board games from HABA are known around the world. Ten brands belong to the family of companies, each with its own product portfolio. In addition to traditional sales channels, the company is strengthening its e-commerce activities, accounting for half of its revenue. However, the influx of orders over the weekends frequently brought the externally hosted solution to a standstill. So, HABA opted for a solution based on SAP Hybris Commerce. Online shops were developed for each of its brands, each functioning independently, helping ensure that they stay stable even during peak times.
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