Skip to contentSkip to navigation menu

SAP Hybris: líder del Cuadrante Mágico de Gartner en gestión de campañas multicanal

Ofrezca experiencias de cliente en contexto con una solución de marketing líder.

Productos de SAP Hybris para marketing

Nuestras soluciones de marketing capacitan a su empresa para comprender a sus clientes e interactuar con ellos de manera inteligente: animándolos a realizar la compra en lugar de distraerlos.

Cree perfiles dinámicos de sus clientes y utilícelos para obtener información detallada. De este modo, podrá adaptarse a sus necesidades y a las tendencias del mercado. Ofrezca experiencias personalizadas en tiempo real y aumente sus tasas de conversión y la fidelización. Obtenga transparencia en tiempo real sobre el rendimiento de sus proyectos de marketing y la agilidad para cambiar de estrategia y aprovechar nuevas oportunidades.

The Total Economic Impact™ of the SAP Hybris Marketing Solution

In a recent Forrester Total Economic Impact (TEI) study, Forrester found that a composite organization with a large customer database leveraging multiple interaction channels achieved an ROI of 306% on the SAP Hybris Marketing Solution. Learn more.

SAP Hybris Marketing Cloud Product Demo

See how SAP Hybris Marketing Cloud empowers marketers to gain deeper customer insights by leveraging advanced analytics like machine learning algorithms to understand real-time customer intent and interests. Deliver in-the moment customer experience that exceeds expectations and drives customer satisfaction and loyalty. Market in the moment with SAP Hybris Marketing Cloud.

PRUEBA GRATUITA: SAP Hybris Marketing Cloud

Compruebe la información detallada y en tiempo real que puede proporcionarle SAP Hybris Marketing Cloud sobre sus clientes probando una versión gratuita de SAP Hybris Marketing Cloud durante 30 días, que incluye datos de muestra.


Our Marketing Scenarios

Dynamic Customer Profiling

Create dynamic customer profiles using data pulled from online sources such as browsing and social media data, and offline sources such as in-store purchase data and customer service calls. Gain real-time insights into customers’ motivations and intentions from their implicit behavior.

Segmentation and Campaign Management

Take advantage of high-performance segmentation tools and react to the customer’s context in real-time to make sure your communications are always targeted and relevant.

Commerce Marketing

Encourage your customers to move easily from browsing to buying by understanding their needs and offering them a personalized shopping experience.

Marketing Analytics

Optimize your marketing campaigns with real-time insights into their performance, and gain the knowledge you need to seize new opportunities.

Marketing Planning and Performance

Effectively manage all your marketing activities to make sure they’re on track, on budget and working towards a common business objective.

Loyalty Management

Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.

Marketing Lead Management

Drive demand and improve sales effectiveness. Get your sales and marketing teams working together. Nurture and generate leads then hand them over to Sales, along with the insights needed to successfully close the deal.

Discover which marketing activities are making an impact on your customers, and driving them to purchase, renew, or otherwise engage, so you can best optimize your strategy.

Architecture and Technology

Learn more about the state-of-the-art platform that makes SAP Hybris Marketing Cloud such powerful technology.

SAP Hybris Marketing Cloud: related content

Forrester Consulting Study: The Contextual Marketing Imperative
The Sweet Spot: Why I am a Marketer
Event Replays
SAP Hybris LIVE: Global Summit: Watch the replays of the best sessions
White Paper
Strategy guide: Building the right marketing technology
Online Tool
Personalization benchmark tool
IBM White Paper
Technology and the CMO in a digital era

Independientemente de cuánto se esfuerce o cuánto invierta, su marca no podrá ser mejor que la experiencia que ofrezca realmente a los clientes

Mike Wittenstein Diseñador de experiencias para clientes, Storyminers