According to the report, “hybris is unique in having a combined and tightly integrated PIM/eCommerce offering that is built on the same flexible Java architecture and data model. hybris therefore appeals to manufacturers, CPG firms, and retailers that have both PIM and eCommerce project priorities. The combined solution negates the need to develop bespoke integrations and provides a strong set of business user tools (the hybris PIM cockpit) focused on supporting the needs of business-focused, merchandising, e-commerce, and marketing roles.”
"Our combined PIM and commerce capabilities have always been our ace card when it comes to providing businesses with a fully integrated commerce solution for their B2B and B2C customers,” said Ariel Lüdi, CEO of hybris. “With the increasing demands of multiple product inventories, complex pricing programs and marketing campaigns, having this ‘single source of truth’ for publishing and managing product content and pricing data has never been more important and we are very pleased that our capabilities in this area have been recognised in this latest Forrester report.”
hybris’ B2B & B2C Commerce solutions, and the integrated hybris PIM solution known as hybris PCM (product content management), are built on a single, modern technology stack. Their capabilities include managing structured as well as unstructured product content with embedded capabilities for order management, providing a scalable solution for high-volume, high-transaction environments. Built on the highly flexible hybris platform that is architected to be the operating environment for modern commerce sites, serving always-on customers, hybris’ B2B & B2C Commerce solutions also provide a standards-based development framework that can be easily extended and adapted to meet specific business requirements.
hybris PCM is the company’s master data management (MDM) solution and delivers consolidation and centralized management of product content and attributes across all touchpoints. hybris PCM is able to manage multiple catalogs and catalog versions from within one flexible business tool. It enables organizations to define a catalog structure, create a master taxonomy, classify and categorize products and import multiple supplier catalogs. hybris PCM serves as the basis for content-driven commerce and allows organizations to create exceptional user experiences for their customers.
A copy of the report can be downloaded here.