Estudio de caso
Angus & Robertson Bookworld: writing a new chapter in customer experience with SAP Hybris Commerce for B2C
Angus & Robertson Bookworld is a leading Australian book retailer determined to expand its reach and connect with its shoppers. The company has a large customer base, and in addition to providing books, eBooks, and digital content, it also acts as a community hub for like-minded readers. This is why Angus & Robertson Bookworld teamed up with SAP Hybris to add greater depth to its online shopping experience. By implementing SAP Hybris Commerce for B2C and SAP Hybris Product Content Management, the enterprise empowered business users to easily retool and deploy functionality to an ever-increasing number of digital channels and consumer touchpoints.