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An exclusive Vision Dinner for e-commerce managers and business leaders who want to understand the anatomy of a successful online business-model

Learn, Share, Discuss and Enjoy!

In Europe, many traditional companies are on the verge of going out of business due to heavy competition, businesses moving online, plus the lingering effects of the economic downturn. As an e-commerce professional, how do you anticipate growth in the face of retail challenges?
The e-Commerce Vision dinner is exclusively dedicated to the ever-changing world of e-commerce. Together we would like to discuss how to adopt a new approach to selling in the face of quickly multiplying retail challenges and how to anticipate these effects on businesses in the next two years.




To facilitate the discussions, we have put together the following agenda with knowledgeable speakers in the different domains:

  • 17:30 - 18:15 Welcome & Aperitif
  • 18:15 - 21:30 Presentations, Dinner and Discussion
  • 21:30 Closure and possibility to networking with participants
This is the first in a series of e-Commerce Vision Dinners in 2013 that will cover the theme of e-Commerce and Omnichannel. Questions that will be addressed during the evening are:

  • How to make it easy to find information about your brands, stores, and products as well as comparisons and ratings.
  • How to recognise the voice of the customer as you present offers.
  • How to control your relationship, and how you communicate with each other.
  • How to deal with ‘Let me start, stop, and resume’ my shopping experience.
  • How to get your prices consistent across digital and physical settings.
  • How to offer discounts, coupons, promotions across any touch point.
  • How to create an e-commerce environment online or in stores.
  • And much more!
We believe your attendance could bring an enormous value to this dinner and we encourage participants to network with peers and share experiences with other participants, who come from organisations who face similar challenges.

The Moderator: Gino Van Ossel

As professor in marketing Gino Van Ossel is passionate about how people shop. After 20 years of experience he has developed an unrivaled understanding of the shopper's journey from the earliest buying intention to the actual purchase. He first recorded the growing importance of in-store decision making. Today he is studying how the internet is changing our buying behaviour.
Over the years, he has broadened his scope from retail marketing to retail management. He conceived the retail business model, that helps retailers to structure their thinking, and to improve their strategic decision making.

He is helping branded goods manufacturers to develop a better understanding of how retailers think. His expertise stretches from the more strategic channel management and go-to-market strategy issues, to the more operational trade & shopper marketing practices.

Gino is very well-known for his teaching and short presentations, where he is combining solid content with a very entertaining style.

Gino Van Ossel is non-executive director at FNG Group (Euronext Bussel), Modeno/Formen and Pirana Concepts. He is also on the board of the Dutch Trade Marketing Association, chairman of the Expert group Retail of the Belgian Marketing Foundation, chairman of the jury of the Belgian Food Retail Personality of the Year award, and chairman of the jury of the biannual award for the most Customer Friendly SME (Unizo/KBC). He is also on the advisory board of Sodexo Cards and of Santana.

Your Hosts

hybris is the future of commerce, delivering enterprise software and on-demand solutions for multi-channel commerce, master data management and order management that helps retailers, manufacturers, distributors, telcos, and publishers of software, games, and digital media to innovate, sell more, and create perpetual digital relationships with their customers.
Uniway is a Belgian company specialized in building business-critical solutions based on internet technology. The organic growth of Uniway since 1995 has made Uniway into one of the top web agencies in Belgium.

hybris and our partner Uniway would like to wish you a great learning and culinary experience!


Atelier Yves Mattagne
Tour & Taxis
Koninklijk Pakhuis
Havenlaan 86 C – 17 A
1000 Brussels

About Atelier Yves Mattagne
Atelier Yves Mattagne is only a few steps away from the E-Shop Expo, held in Tour & Taxis. Tour & Taxis is a unique place in Brussels and is located right in the heart of the Belgian capital. Come and take a look at the exceptional architecture which is Tour & Taxis and immerse yourself in an urban experience brimming with history and charm. The Vision Dinner will take place at Atelier Yves Mattagne where he would like to share his passion for cooking with you.

Who should attend
Senior level ecommerce managers, marketing managers, and executive directors for Retail, Media, Telco, Wholesale, Retailers, B2B Manufacturers.