Dynamic Consumer and Customer Profiling
Convert valuable big data into a meaningful view of what your customers and unknown contacts are up to. Then use that knowledge to personalize the experiences for each of them, and engage them on a level that builds a long-lasting relationship.
With marketers using an average of at least 20 different systems and tools to gather huge amounts of data, you need a solution that can look at it all to create a single view of the customer. SAP Hybris Marketing Cloud gives you that view – and an understanding of the customer that goes beyond the everyday.
Learn how HSE24 is using in-memory computing and predictive analytics tools, to offer a personalized experience in real-time and reduce product return rates.
See how our Consumer and Customer Profiling tool, which is the bedrock of the SAP Hybris Marketing Cloud, gives you deeper insights into your customer.
Customer Profiling: key features
SAP Hybris Marketing Cloud: related content
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