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SAP Hybris: Recognized as a leader by Gartner for Multichannel Campaign Management MQ

Build contextual customer experiences with a leading marketing solution.

SAP Hybris Products for Marketing

Our marketing solutions empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them.

Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change, track and seize new opportunities.

The Total Economic Impact™ of the SAP Hybris Marketing Solution

In a recent Forrester Total Economic Impact (TEI) study, Forrester found that a composite organization with a large customer database leveraging multiple interaction channels achieved an ROI of 306% on the SAP Hybris Marketing Solution. Learn more.

SAP Hybris Marketing Cloud Product Demo

See how SAP Hybris Marketing Cloud empowers marketers to gain deeper customer insights by leveraging advanced analytics like machine learning algorithms to understand real-time customer intent and interests. Deliver in-the moment customer experience that exceeds expectations and drives customer satisfaction and loyalty. Market in the moment with SAP Hybris Marketing Cloud.

FREE TRIAL: SAP Hybris Marketing Cloud

Experience the deep real-time customer insights SAP Hybris Marketing Cloud can provide, with a 30-day free trial of SAP Hybris Marketing Cloud – sample data included.


Our Marketing Scenarios

Dynamic Customer Profiling

Create dynamic customer profiles using data pulled from online sources such as browsing and social media data, and offline sources such as in-store purchase data and customer service calls. Gain real-time insights into customers’ motivations and intentions from their implicit behavior.

Segmentation and Campaign Management

Take advantage of high-performance segmentation tools and react to the customer’s context in real-time to make sure your communications are always targeted and relevant.

Commerce Marketing

Encourage your customers to move easily from browsing to buying by understanding their needs and offering them a personalized shopping experience.

Marketing Analytics

Optimize your marketing campaigns with real-time insights into their performance, and gain the knowledge you need to seize new opportunities.

Marketing Planning and Performance

Effectively manage all your marketing activities to make sure they’re on track, on budget and working towards a common business objective.

Loyalty Management

Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.

Marketing Lead Management

Drive demand and improve sales effectiveness. Get your sales and marketing teams working together. Nurture and generate leads then hand them over to Sales, along with the insights needed to successfully close the deal.

Discover which marketing activities are making an impact on your customers, and driving them to purchase, renew, or otherwise engage, so you can best optimize your strategy.

Architecture and Technology

Learn more about the state-of-the-art platform that makes SAP Hybris Marketing Cloud such powerful technology.

SAP Hybris Marketing Cloud: related content

Forrester Consulting Study:
The Contextual Marketing Imperative

According to a The Contextual Marketing Imperative, a commissioned study conducted by Forrester Consulting on behalf of SAP Hybris, there is a distinct gap between consumers’ expectations of personalized marketing and what marketers are actually delivering today.

The Sweet Spot:
Why I am a Marketer
Why do I love being a marketer? A marketer can create moments of connection through great customer experiences. And, as a marketer, it is about finding the sweet spot where emotions lead to action. Why can’t you, as a marketer, love what you do?
SAP Hybris LIVE: Global Summit
Watch the replays of the best sessions.
White Paper
Strategy guide: Building the right marketing technology

Learn what key questions you need to answer and the steps you need to take to develop a marketing technology strategy that will meet the needs of your business now and in the future.

Online Tool
Personalization benchmark tool
Today’s customers expect personalized experiences. Answer four simple questions to check your organization’s ability to deliver those experiences, see how you measure up against the competition and receive recommendations on where to focus your efforts.
IBM White Paper
Technology and the CMO in a digital era
As technology has progressed, companies have always taken advantage of it to evolve how they engage with their customers. But today, something different, more fundamental is happening. How shoppers and buyers want to interact and transact with companies is changing dramatically, driven by the fusion of physical and digital channels.

No matter how hard you try or how much you spend, your brand can’t be any better than what your customers actually experience.

Mike Wittenstein Customer Experience Designer, Storyminers