Customer Profile Management
Power trusted digital experiences with first-party data
SAP Hybris Profile lets you build rich customer profiles from permission-based customer data and seamlessly orchestrate them across every application and service in your technology stack. Administrators gain granular governance of all customer accounts and technology platforms from a central location, and marketers get access to advanced analytics and reporting features to drive better customer segmentation and personalization.
SAP Hybris Profile: key features
Centralize your customer data within a fully indexed, dynamic schema database that can capture a wide variety of structured and unstructured information, then transform it into unified customer profiles.
Orchestrate customer identity, profile and account status via integrations that enable bidirectional data flows between marketing, sales and service applications. Powerful ETL features ensure maximum flexibility for data transformation and synchronization.
Govern all customer accounts and data from a centralized location and gain access to an audit trail of all administrative- and customer-initiated updates. Meanwhile, advanced error and exception handling helps address anomalous activities and behaviors.
Analyze customer identity, profile and account status data to gain a deeper understanding of your audience and drive more accurate segmentation, with cross-platform analytics, social data insights, and flexible reporting. Go further by easily integrating data into today's leading analytics providers.