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Explore the SAP Hybris product portfolio

Our products for commerce, marketing, sales, service, revenue, as well as our cross-functional solutions, are all designed to help you create valuable interactions with your customers, in any industry, anywhere in the world.

Find out more about these key products from SAP Hybris.

Products for Commerce

Become a true omni-channel business and drive digital transformation with SAP Hybris Commerce, delivering contextual customer experiences and unifying customer processes across all digital and physical touchpoints.

SAP Hybris Commerce for B2B
Tame complexity by consolidating the management of multiple business models, channels and markets. SAP Hybris Commerce for B2B helps organizations accommodate a wide variety of suppliers, distributors and stores – all on a single platform.
SAP Hybris Commerce for B2C
SAP Hybris Commerce for B2C delivers the capabilities organizations need to adapt to changing customer behavior and lead their digital transformation with omni-channel commerce.
SAP Hybris Commerce Accelerator
With working storefront templates and the business tools you need to create an exceptional customer experience, this ready-to-use commerce solution is available in various industry flavors, including B2C, B2B, Telco, Financial Services, Travel, and the Chinese market – so your sites will be pre-stocked with the market-specific capabilites and features your customers want.
SAP Hybris Commerce, cloud edition
SAP Hybris Commerce, cloud edition is the ideal option for deploying SAP Hybris Commerce without extensive IT involvement. It gives you all the omni-channel commerce capabilities of the SAP Hybris platform in a world-class private cloud.
SAP Hybris Commerce, Edge edition
Hybris Commerce simplified, Edge Edition takes the core features of our leading commerce solution and packages it specifically to meet the needs of small and mid-sized enterprises, both B2C and B2B.
SAP Hybris Product Content Management
Integrate with existing backend systems and consolidate multiple data domains onto a single platform with our scalable, user-friendly PCM solution. Create a single source of truth that supports collaboration between different departments and ensures content consistency across all sales and service channels.
SAP Hybris Commerce, order management
Help your customers make, receive and return orders through any channel they choose with SAP Hybris Commerce, order management. With a centralized view of all order information, it complements existing back-office logic as a hub for orders from multiple order entry systems, channels and touchpoints.
SAP Hybris Customer Experience
SAP Hybris Customer Experience brings you advanced web content management capabilities such as SmartEdit, an intuitive new tool that builds relevant, personalized customer experiences.
SAP Hybris Merchandising
This SAP Hybris cloud solution provides contextual merchandising that personalizes the customer experience based on real-time business metrics.
SAP Hybris Digital Asset Management by OpenText
Deliver great customer experiences across all your digital channels and take control of your digital assets with SAP Hybris Digital Asset Management. Access, manage, use and repurpose your digital content - anywhere, anytime.
SAP Jam Communities
SAP Jam Communities enables you to expand your brand reach by delivering real-time product- and service-related information to aid consumers on their buying journey.

Products for Marketing

SAP Hybris Marketing Cloud

This contextual marketing solution uses real-time insights to help you develop a deeper understanding of your customers – and then deliver them highly individualized experiences across all channels.


SAP Hybris Marketing Cloud

Gain deeper customer insights with machine learning, and deliver in-moment customers engagements that are individualized to their changing needs and interests. SAP Hybris Marketing Cloud solution provides flexible and extensible platform to work within your investments and to grow with your business.

SAP Hybris Loyalty
SAP Hybris Loyalty is an advocacy-driven loyalty solution that can help you enhance customer retention in a more meaningful way.
SAP Hybris Customer Attribution
SAP Hybris Customer Attribution uses patented machine learning technology, built on game theory, to help you understand which of your marketing activities are driving specific customer engagements.

Products for Sales

SAP Hybris Cloud for Sales is our easy-to-use cloud sales application. Going well beyond the traditional CRM approach, it maximizes sales productivity by making great use of real-time analytics, email and notes integration, collaborative and social selling, sales performance management and much more.

SAP Hybris Cloud for Sales, Retail Execution
Get real-time ROI on campaign results while strengthening your customer and vendor relationships with SAP Hybris Cloud for Sales, Retail Execution. Designed for organizations in manufacturing, distribution and retail, it enhances the productivity of sales representatives by providing a guided selling approach to execute on the perfect store visit.
SAP Jam for Sales
SAP Jam for Sales helps you increase the effectiveness of your sales team by helping them share expertise and connect with key deal influencers throughout your organization.

Products for Service

Our cloud-based customer service and field service software makes it easy to offer a consistent experience across all channels, access complete and contextual customer information, and gain real-time insight into call center performance and field service management.

SAP Hybris Service Engagement Center
Built on the Yaas Microservice platform, the SAP Hybris Service Engagement Center blends self-service and contact center features to support high-volume service interactions across channels, with the flexibility to support new emerging channels.
SAP Hybris Knowledge Central by Mindtouch
Our knowledge base solution allows you to deliver the most relevant information to customers and agents using sophisticated natural language search and processing, content ranking technology, and powerful analytics.
SAP Hybris Real-Time Communicator by Genband
The internal and external chat tool and internal video chat tool allows enterprises of all sizes to improve workflow and communications processes by enabling sales, service and business professionals to instantly chat, video conference and collaborate in real-time with their customers and co-workers.

Products for Billing

Monetize your digital transformation. SAP Hybris Billing offers full transaction transparency, supporting local and international accounting needs from small businesses to large enterprises. It is available for both B2C and B2B scenarios as either separate billing and invoicing solution components or a full, end-to-end solution.

Revenue in the Cloud

Go beyond linear, fixed monetization processes with a solution that lets you anticipate your customers’ needs and plan and adapt your system accordingly. Find the CPQ, billing and ordering solutions you need with the dynamic agility of the cloud, so you can deliver personalized experiences that set you apart.
*Currently available in U.S. only

SAP Hybris Billing, subscription order management
Create real-time, personalized subscription offers based on a 360° view of customer activity and interactions – and make them instantly available for quoting and ordering across all channels.
SAP Hybris Billing, mediation by DigitalRoute
Created by DigitalRoute, the mediation component of SAP Hybris Billing lets you collect, verify, filter and consolidate usage data from a wide range of sources across all systems, before routing it to applications such as billing, fraud management, and business analytics.
SAP Hybris Billing, service control by DigitalRoute
Calculate and aggregate service usage and view behavioral histories for an accurate and relevant response in accordance with defined subscriber profiles. The service control component is an extension of SAP Hybris Billing, mediation.
SAP Hybris Billing, charging
Use the charging component of SAP Hybris Billing to quickly configure, test and align monetization models for adaptable customer pricing and partner revenue-sharing models. With this in your toolbox you will be able to create personalized, flexible offers that stand out from the competition.
SAP Hybris Billing, invoicing
Get a streamlined process for developing consolidated views of billing across multiple services with this invoicing component of SAP Hybris Billing. Send clear and accurate invoices to ensure prompt payment and reduce billing-related customer inquiries.
SAP Hybris Digital Documents by OpenText
Create, review and send personalized omni-channel communications of all types with this dynamic tool for business. The intuitive interface of the Digital Documents solution handles everything from bank statements and order confirmations to bills and invoices.
SAP Hybris Billing, customer financials
Optimize revenue management with the customer financials component of SAP Hybris Billing. Use contextual insight into customer behavior and trends to enable highly customized service, and automate payment tracking to ensure bills are paid and collected on time.
SAP Hybris Billing, flexible solution billing
Consolidate billing for both products and services with simple, configurable invoicing thanks to this flexible solution billing component.

Cross-functional Solutions

SAP Hybris Profile
Capture and analyze customer interactions, contexts and behaviors to create a continually evolving intelligent profile, enabling a deeper understanding of your customer's motivation and intent, in real-time. This enables customer facing touchpoints like commerce and marketing to react and interact in much more personal ways.
SAP Incentive Administration by Vistex

This robust, efficient set of tools helps you to administer, model, report and analyze a wide range of incentive plans, including sales commission or incentive compensation and bonus plans, customer, sales, supplier, or vendor (purchasing) rebate programs, and outbound or inbound royalty payments.

SAP Price and Margin Management by Vendavo
This enterprise-class application is designed to help wholesale distributors significantly increase profitability. It drives improvements at every stage of the pricing process for better pricing decisions – and greater returns – on every deal.
SAP Signature Management by DocuSign, add-on for SAP Hybris solutions
Securely sign and manage documents online from any device with the most widely used e-signature solution. Accelerate transactions, reduce costs and manage the signature process for customers, partners, suppliers and employees.