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SAP Customer Consent

Be transparent, gain loyal customers and protect your business

Centrally manage your customers’ preferences and consent settings throughout their full lifecycle, from awareness to advocacy and beyond, while putting them in control of their own data. Build customer relationships based on transparency and control while complying with regional data protection laws such as the European Union’s General Data Protection Regulation (GDPR).

SAP Customer Consent: key features

Implement customizable, out-of-the-box workflows to present clear consent requests for terms of service, privacy policies, cookie consent (ePrivacy), marketing communications or any other permission-based activities.
Automatically trigger requests to renew consent every time terms and policies change. Updates are time- and date-stamped and recorded in our secure vault, while administrators gain access to a complete history of consent to efficiently address regulatory audits.

Enforce consent across every channel in your digital ecosystem and address key data privacy requirements by synchronizing customers’ profile and preference settings with downstream applications and services.

Offer your customers the ability to manage all aspects of their relationships with your brands, including their profile information, preferences and consent settings through a self-service preference center accessible through their account profile on any device or platform.
Product Brief
Product Brief: SAP Customer Consent

Learn how to centrally manage your customers’ preferences and consent settings throughout their full lifecycle, from awareness to advocacy and beyond, while putting them in control of their own data and experiences.

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Meet the Demand for Trusted Digital Experiences

Get to know SAP Customer Consent. This comprehensive product can help your enterprise achieve two important business goals: Meeting customers’ demand for more control over their own personal information, and ensuring that you collect and manage customer data in a secure and transparent manner to satisfy evolving data protection requirements, including those of the GDPR.