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Montreal, Canada – February 27, 2012

hybris Vice President to Speak at eTail West 2012

VP of Solution Engineering, Rainer Wellige, will convey best practices for creating a global commerce platform.

hybris, a global leader in multichannel commerce solutions, announced today that Rainer Wellige, Vice President of Solution Engineering at hybris, will be speaking during the eTail West 2012 conference that takes place at the JW Marriott Desert Springs in Palm Springs, California from February 27- March 1. hybris will also be an event exhibitor.

Launched in 1999, eTail West is the premier online and multichannel retail conference dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership. Last year’s event had nearly 1,000 retailers in attendance, and the 2012 conference will feature more than 115 retail, manufacturer and brand speakers who will provide actionable takeaways in every session.

Wellige will speak about best practices for creating a global commerce platform, highlighting strategies for content management, transactional capabilities, multilingual support, and market analysis. Although international markets are a tempting target for today’s multichannel retailers, a successful eCommerce platform launch will require careful planning and strategic decision-making.

“Online brands are changing their strategies to focus on evolving previously siloed channels into a single multichannel commerce platform,” said Wellige. “As they do so, they must keep in mind the challenges of entering a fully integrated multichannel commerce strategy. It’s important to keep each channel experience fluid and engaging.”

In Q1 of this year, hybris launched a B2B Multichannel Accelerator platform that integrates web, customer service, print, mobile, and social commerce functionality. This followed an extremely successful launch of the hybris B2C Multichannel Accelerator in 2011.

To learn more about hybris, visit booth #87 at eTail West. Wellige will be speaking on Wednesday, February 28th at 1:20 p.m.


About hybris
hybris is a leading vendor of next generation end-to-end multichannel commerce software based on a single platform including managed and hosting services. Its clear vision about the need for consistency, coordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution enabling businesses to communicate and sell across all channels – online and offline – in a consistent and effective way. hybris has 14 offices around the world located in the economic capitals of North/South America, Europe and Asia and supports over 380 global customers. Customers are brands from retail and manufacturing industries, including: Bobcat, Clarks, Coca Cola Beverages, Conrad, Grundfos, Hornbach, Iomega, Kaiser+Kraft, Levi´s, Lufthansa, Migros, Nespresso, Nikon, P&G, Rexel, Timberland and Toys´R´Us.


For further information please contact:
Alexandra Fussman
hybris GmbH
Phone: +1 734.474.0152

Lauren Eichmann
Walker Sands Communications
Phone: 312-265-3089