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Munich – 23 August 2011

hybris and iCongo join forces to create a global market leader in Multi-Channel Commerce

hybris, a leading multi-channel commerce software vendor, today announced that it has entered into a definitive agreement with iCongo, Inc., a Montreal, Canada-based company with complementary multi-channel commerce software and services. This transaction will reinforce hybris’ position as a global leader in multi-channel commerce solutions, with over 350 B2C and B2B customers across the globe and a presence in 11 countries. Backed by Huntsman Gay Global Capital, a leading private equity firm, the Company’s global operations will continue to be headquartered in Munich, Germany, with its North American headquarters in Montreal, Canada. The senior management team from hybris will remain in place, and will be joined by senior management personnel from iCongo.

Bringing together these recognized leaders in the commerce space produces immediate and significant benefits for current and future customers. The combined Company delivers on a joint vision of providing complete and modular multi-channel commerce solutions, through a single, agile, open platform powered by the highly successful hybris technology stack. Existing customers of both companies will be able to benefit from this platform and the integration of order and warehouse management systems and other rich commerce functionality from this combined solution.

The combined solution includes enhanced offerings for B2B and B2C commerce, and mission-critical capabilities for multi-channel commerce, eCommerce, mobile commerce, order management, warehouse management, product content management, marketing and point of sale integration. hybris will immediately offer a comprehensive managed services and cloud based offering for customers and partners in addition to the on premise deployment option. hybris remains committed to a partner-centric delivery model, making the new, complete, multi-channel commerce solution accessible to its customers via more than 90 system integration partners.

“With this move hybris will further enhance its position as the one-stop shop for any company across the globe looking for a commerce solution that delivers a modern customer experience and efficient inventory management, which together result in increased customer retention, revenues and margins,” said Ariel Lüdi, CEO of hybris. “This is a terrific opportunity for our joint customer base and our partner channel to benefit from a broader footprint, both in terms of products and geographic presence. In addition, we will be able to jump start a managed services offering to provide customers with increased flexibility and choice.”

Steven Kramer, Co-Founder and President of iCongo, said; “The combined hybris and iCongo solution provides current and future customers with the fully-integrated, end-to-end, multi-channel commerce infrastructure required to capitalize on expectations for a seamless customer experience. Channel-optimized touch points, central management of commerce logic, product and customer data, powerful cross-channel, distributed order management, and warehouse management are just a few highlights of the joint solutions capabilities.”

“We are very happy to have worked with Huntsman Gay Global Capital in executing this transaction,” said Carsten Thoma, Co-Founder and COO of hybris. “Integrating with iCongo’s back-office capabilities and having a strategic partner of Huntsman Gay’s calibre positions us as the industry’s leading commerce vendor and will provide prime access to corporate finance opportunities as well.”

“We identified hybris and iCongo as companies with huge potential and the unique opportunity to together become the largest independent, global multi-channel commerce solution specialist with a complete offering and exclusive R&D focus on multi-channel commerce,” said Richard Lawson, Co-Founder and Managing Director of Huntsman Gay Global Capital. “Combining the technology and talent of these two innovative companies creates tremendous value for current and future customers that require an innovative technology partner that enables them to deliver a modern customer shopping and service experience.”

The companies will make additional information, including an FAQ and other details about this transaction available at