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Where in the World is Commerce Headed?
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October 11 2017
Episode 5
In this episode, our host Johann Wrede is joined by Seth Ulinski, digital marketing expert and analyst at Technology Business Research. Beginning with a series of rapid-fire 20-for-20 questions in honor of SAP Hybris’ 20th anniversary, Johann and Seth engage in a lively discussion on the state of e-commerce and marketing, defining what strategies commerce companies should consider as they strive for success in the digital era.
Meet Your Guest
Seth Ulinski is a senior analyst in Technology Business Research’s Digital Practice, covering advertising technology, marketing technology, and agency landscapes. He delivers insights into private firms, industry trends, landscape analysis, and consulting and advisory services. His specialties include: digital marketing platforms, social media platforms, marketing automation platforms, programmatic buying and selling, ad exchanges, and more. Check him out on Twitter @seth_digital.
Meet Your Host

Johann Wrede
Global Vice President, Strategic Marketing of SAP Hybris

At his core, Johann Wrede is a marketer because he loves to create, experiment, and tell stories. He has worked in technology for over 20 years, with experience spanning business development, sales, and pre-sales and more. As Global Vice President of Strategic Marketing at SAP Hybris, Johann is responsible for the overall positioning and messaging for SAP Hybris’ solutions portfolio. Check him out on Twitter @wredefine.