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The CMO Outlook: The Delicate Balance of Data and Authenticity
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May 16 2017
Episode 2
In our latest episode, Jamie and Johann are joined by SAP’s Global CMO, Maggie Chan Jones, to examine what it means to be a marketer in the digital age. They examine the importance of meaningful customer connections as a requirement to compete in an increasingly commoditized market. They answer questions around how marketers can balance data-driven insights while still appealing to human emotion and authenticity.

Meet Your Guest

Maggie Chan Jones,
Chief Marketing Officer of SAP

As the chief marketing officer (CMO) of SAP, Maggie Chan Jones is responsible for leading SAP’s global advertising and brand experience, sponsorship, customer audience marketing, and field and partner marketing functions across all markets. Her mission is to bring to life SAP’s vision to help the world run better and improve people’s lives through storytelling, and to accelerate company growth. She can be found on Twitter @maggiecj.

Meet Your Hosts

Working closely together over the past decade, the inspiration for this podcast stems from candid conversations exchanged between Jamie Anderson, SVP and Chief Marketing Officer of SAP Hybris, and Johann Wrede, Global Vice President of Strategic Marketing, at SAP Hybris. These industry experts are friends as well as colleagues, and their conversations span everything from technology and marketing, to personal experiences and childhood memories, with a lot of laughs in between. On the podcast, the dynamic duo welcomes you into their hilarious conversations as they break down the complex, relevant issues that B2B and B2C companies face today.

Jamie Anderson
Senior Vice President and Chief Marketing Officer of SAP Hybris

Jamie Anderson is a customer experience and CRM veteran, with nearly 20 years of experience in the customer-facing solutions space. He has worked with many brands in defining, building, and implementing engaging customer experiences. As Senior Vice President and Chief Marketing Officer of SAP Hybris, Jamie focuses on SAP Hybris’ customer engagement and commerce portfolio which incorporates solutions that support businesses across five key pillars: commerce, revenue, marketing, sales, and service. Check him out on Twitter @collsdad.

Johann Wrede
Global Vice President, Strategic Marketing of SAP Hybris

At his core, Johann Wrede is a marketer because he loves to create, experiment, and tell stories. He has worked in technology for over 20 years, with experience spanning business development, sales, and pre-sales and more. As Global Vice President of Strategic Marketing at SAP Hybris, Johann is responsible for the overall positioning and messaging for SAP Hybris’ solutions portfolio. Check him out on Twitter @wredefine.