Skip to contentSkip to navigation menu

SAP Hybris in the News

October 16

SAP, with IBM, Announces Enhanced Hybris Commerce for Telecom and Media Companies

October 10

Gap launches subscription boxes for baby clothes

October 10

“Customer experience is only as good as your weakest link” – talking retail with SAP Hybris

October 03
SAP's Acquisition of Gigya
September 26

How SAP’s purchase of Gigya could change the identity management landscape

September 21

Embracing the Digital Consumer: How Retailers Can Meet the Needs of Connected Customers

September 20

SAP helps customers fly to new heights with modern airline retailing

September 20

Explained: Forrester's Wave for Midmarket B2B Commerce Suites

September 13

How Businesses Can Use Machine Learning to Improve Customer Engagement

August 24

CMSWire: How Pop-Up Events Bring Online Businesses Face-to-Face With Customers

August 9

The Huffington Post: 3 Ways Your Mobile Site Can Help Your Brick and Mortar

August 2
FierceRetail: Subscription model driving the age of experience
August 1

Forbes: Let Siri Do The Selling While People Manage Change

July 26

DMN: Why is Omnichannel Still a Question?

July 19

Chain Store Age: Fast response times critical to customer experience and brand loyalty

July 6

Biz Report: Why machine learning automation is crucial for brands

July 6

Website Magazine: Can Retailers Survive Amazon's Entrance Into Subscription Fashion?

June 1
Website Magazine: Prove Content Marketing's ROI with These Seven Solutions
May 20

Busting the Omnichannel podcast: SAPPHIRE NOW 2017 in review - disruption and being disrupted edition

May 19

Constellation Research: Event Report - SAP Sapphire 2017 - All in on Leonardo, but wait there is more...

May 19

BizReport: Top 3 tips for cross-channel personalization

May 17

DestinationCRM: SAP SAPPHIRE Now, Day 1: SAP Introduces Leonardo, a “System for Digital Innovation”

May 16

CMS Wire: Gartner Picks 6 Leaders in a Crowded Digital Commerce MQ

May 1

CustomerThink: SAP CRM and SAP JAM – Good News from CRM evolution

May 1

DM News: The Monday Stack-SAP Rises

Apri 26

Destination CRM: CRM Evolution 2017, Day 2: Artificial Intelligence Will Drive Customer Engagement

April 25

Sky News Business: Stuart O'Neill, SAP Hybris ANZ, on the Launch of Amazon in Australia

April 24

Inside Retail (Hong Kong): Simon Mainwaring challenges brands, retailers: Why do you exist?

April 20

CMS Wire: Gartner Names 7 Multichannel Campaign Management Leaders

April 10

Computer Business Review: Chatbots: Should Your Business Talk to a Robot?

April 3

Website Magazine: User Experience Roundtable

April 2017

CIO Review: The Rise of the Machine: AI Will Change CRM and How You Engage Your Customers Forever

March 29

CMS Wire: SAP Hybris, Intershop, Insite Software Lead Forrester’s B2B Commerce Wave

March 29

Total Retail: How to Overcome Data Gaps That Compromise the Customer Experience

March 24

Inside Retail: Is Amazon Really the Enemy for Aussie Retailers?

March 22

DM News: Rebuilding a Technology Stack One Step at a Time

March 22

DBTA Online: InsideView Boosts Its Integration with SAP Hybris Cloud Solutions

March 20

Chain Store Age: Sunglasses Retailer Ups the Ante on Digital Commerce

March 20

CMS Connected: Explained: SAP Hybris Revenue Cloud & Microservices

March 14

ExchangeWire: Advertising Models Must Evolve to Better Support APAC Marketers

March 14

inside SAP: SAP Hybris goes beyond quote-to-cash with new solution

March 14

Diginomica: SAP Hybris and the push towards enterprise microservices – an analysis

March 13

Website Magazine: This Too Shall PaaS? The Ins & Outs of Your Product as a Service.

March 10

Cloud Pro: SAP focuses on personalisation with Hybris Revenue Cloud

March 9

DM News: SAP Hosts First Digital Summit, Announces Extension of Customer Engagement Portfolio

March 8

CMS Wire: Will SAP Hybris Revenue Cloud Change the Way You Sell Products?

March 8

Computer Weekly:Driving change is key barrier in APAC digital transformation

March 7

DIGITAL COMMERCE 360: SAP Extends Customer Engagement Portfolio with New Solution

March 7

Search CRM: Economy Drives New CRM Opportunities; Businesses Struggle to Use Them

January 18
MarTech Advisor: Disruptors in 2017: What's on the Horizon for Marketing Technology
January 17
Marketing-interactive: Chinese Customers Set the Pace for Global E-Commerce – Can You Keep Up?
January 17
Forbes: SAP Hybris CMO on Why HBO's Westworld Foreshadows the Future of Marketing
January 10
CMS Wire: What's the Next Step in the Evolution of AI?
January 9
SearchSAP/TechTarget: Abakus Acquisition Beefs Up SAP Hybris Marketing Portfolio
January 2017
SearchSAP/TechTarget: How Can SAP Hybris Help the Utilities Industry?
December 28
Digital News Asia: Why Christmas e-shopping sucks for Singaporean customers
December 19
ZDNet: The SAP platform and digital transformation
December 16
Inside SAP: SAP adds marketing optimisation capability with Abakus acquisition
December 14
CMS Wire: SAP Acquires Abakus to Boost Hybris Chops
December 9
Data Informed: Overcoming the Challenge of Customer Data Silos
December 9
Diginomica: The CMO’s road from brand ambassador to customer champion
December 6
MediaPost: Is Your Loyalty Program Destroying Your Brand’s Value?
December 2
US News & World Report: What Millennials Want From a Bank
November 30
DM News: Are the Marketing Clouds Rolling Away?
November 30
IT-Online: SAP Africa showcases Hybris solutions
November 27
InnovationAus.com: SAP Takes Aussie Platform Offshore
November 24
DataCenterNews Asia: SAP Hybris launches new Sydney data center for Asia Pacific Japan
November 24
Inside SAP: SAP launches new Hybris citizen engagement accelerator; opens Sydney data centre
November 24
Internetworld: Microservices: Shops from building blocks
November 23
Computer Business Review: SAP turns to IoT to transform process automation
November 23
ExecutiveBiz: SAP Unveils Citizen Engagement Platform for Govt Organizations
November 23
IT Business: Vancouver Canucks Uses SAP Hybris to Get Personal with Fans
November 22
CRN Australia: SAP announces Sydney data centre for Hybris and builds citizen services platform with UXC Oxygen
November 22
ARN: UXC Oxygen hooks up with SAP for public sector Hybris
November 18
CAJ News Africa: SAP Hybris increases adaptation to Digital Economy
November 17

BetaKit: Canucks Partner with SAP to Create Engaging Fan Experiences Using Social Media

November 17

Diginomica: easyJet – the airline that wants to be a digital company

November 10

Busting the Omnichannel - Enterprise Hacks and Chats: The SAP TechEd Review - Cloud and Devops with Dick Hirsch 

November 10
SAP TechEd: SAP Hybris as a Service (YaaS) Makes a Splash at SAP TechEd 2016
November 8

MarTech Advisor: SAP Hybris Announces its Microservices Platform to Usher in the API Economy

November 7

ASUG News: SAP Looks to Broaden HANA Cloud Platform Audience Appeal Beyond Developers

November 2016

TechTarget/SearchCRM: SAP Hybris CRM gets a jolt from SAP HANA Cloud

November 2016

Marketing Magnified: Get to Know a CMO – Q&A with Jamie Anderson

October 24

ASUG News: SAP’s Microservices, YaaS and the Gradual Decomposition of Applications

October 20
Diginomica: Omni-channel lessons from Total Wine & More’s e-commerce project
October 20
Inside SAP: Travel industry gets accelerator for SAP Hybris Commerce
October 20
Which-50: SAP Pitches For Airlines And Travel Businesses With Hybris
October 19
Website Magazine: SAP Hybris, Hurricanes & Hype-Free
October 17
B2B E-Commerce World: Transforming business processes and mindsets
October 17
Website Magazine: Retail-Like Experiences for Air, Land & Sea
October 14
Diginomica: How TGI Fridays is using mobile commerce as a driver for digital transformation
October 14
CMS Wire: SAP Hybris Americas Summit: Lessons Learned
October 14
AdExchanger: SAP – If You Acquire Just To Fill A Tech Gap, You Become A Commodity
October 14

ASUG News: Think Differently About Customer Engagement

October 13
Website Magazine: DOT Project Collects, Leverages Behavior Data for Revenue Growth
October 13
MarTech Advisor: SAP Hybris Commerce Introduces New Feature for the Travel Industry
October 13
DM News: Bringing the Retail Experience to Travel
October 13
Enterprise Innovation: Why retailers must focus on customer experience, not sales
October 7
Inside SAP: SAP passes 1000 customers for C4C
October 4
InfotechLead: SAP bags 1000th customer for SAP Hybris Cloud for Customer
September 27
CustomerThink: How to move SAP and Customers Beyond CRM
September 21
AdExchanger: Retailers Push Investments In Augmented Reality, Even As Consumer Interest Dips
September 14
MyCustomer.com: Jamie Anderson, CMO, SAP Hybris: Tips for CRM buyers
September 11
TechCrunch.com: PointShop Hack Uses AR to Aid Gadget Buying
September 11
TechCrunch.com: Disrupt Hackathon Winner
August 25

ASUG News: Purchasing Power Gets Closer to Customers with SAP Hybris Commerce

August 24
South China Morning Post: Alibaba expands cloud services with online SAP software
August 8
eMarketer: B2B Ecommerce Market Is Still Maturing
August 4
Inside SAP Asia: SAP Hybris chooses Sydney for third data centre
August 2
The Australian: SAP Hybris chooses Sydney for third global data centre
August 2016
Shopper Marketing Magazine: Understanding and Organizing Around Anywhere Commerce
July 15

ASUG News: ASUG Briefing: New SAP Hybris Software Aims to Address Issue of Pre-Sales Support, Service

July 15

InsideSAP (Australia): Personalised shopping made simpler with new

July 13

Baseline: Global Web Shop Enhances the Customer Experience

July 12

E-Content: New SAP Hybris Commerce Solution Released

July 8

iCrunch Data News: Operational Data Gaps and the Customer Experience

July 8

DestinationCRM: SAP Releases New Version of Hybris Commerce

July 7

B2B E-Commerce World: SAP Hybris introduces new B2B software with more personalization features

July 2

CMO Innovation: Report: Customers want faster, more consistent experiences

June 30

CMO.com (Australia): Report: Organisational silos and culture inhibiting data-driven marketing

June 29

Smart Customer Service: SAP Launches SAP Hybris Service Engagement Center

June 29

BizCommunity (South Africa): Report: Creating a valued contextual experience

June 28

Marketing Dive: Study: Data integration challenges obstruct holistic view of the customer journey

June 28

Internet Retailing (Australia): Delighted customers share more data: SAP

June 22

TechTarget: Qiagen uses SAP Hybris to fuel digital business transformation

May 26

ASUG News: SAP Leadership Interviews: Bernd Leukert on Modularization and Microservices

May 26

And Vjiay Says: Sapphire now 2016 – an event report

May 20

Tech blogger Jon Reed: Aldo goes all in with S/4 HANA and hybris

May 17

Fierce Retail: Aldo to revamp digital

May 10

ITBusiness.ca: How shoe retailer Aldo digitized its retail efforts with SAP Hybris

May 9

Digital News Asia: Forget big data, small data is where the action is

May 6

Inside SAP (Australia): ALDO Group lifts sales by 20 per cent with SAP Hybris implementation

May 6

Vamp Footwear (blog): Aldo Plans Major Overhaul of E-Commerce Business Ahead of Global Expansion

May 4

Chain Store Age: Specialty retailer steps up customer experience to support growth

May 4

infotechlead.com (India): How SAP Overhauled ALDO Group’s IT Infrastructure

May 2016

STORES Magazine: Commercial success: Maui Jim’s business-to-business future looks bright

April 26

bandt.com (Australia): Marketing Is That Broken It Doesn’t Deserve To Be Called Marketing: SVP SAP Hybris

April 19

Campaign Asia (Singapore): Going dark: Less data, more decisions

April 11

Progressive Grocer: Avoid Mistakes When Connecting Digitally with Shoppers

April 11

Business News Daily: 4 Recurring Revenue Models to Grow Your E-Commerce Business

April 6

DestinationCRM: SAP Data Maintenance and SAP Hybris Commerce Offer New Integration

April 4

Constellation Research: SAP HYBRIS -Commerce, IOT, CRM Event 2016

April 2016
CIO Review: Technology is Changing the Game and Customers are Changing the Rules – Why You Need to Think Beyond CRM
March 29

Chain Store Age: Survey: Online grocery shopping grows in certain directions

March 28

Computerworld: A discussion on privacy and personalization

March 16

Sydney Morning Herald: 'Want it now' shoppers put Aussie retailers under pressure

March 11

InsideSAP (Australia): SAP reselling Hybris Digital Documents unified platform by OpenText

March 8

AdvertisingAge: Want Loyal Customers? It's Time to Fix Your Loyalty Programs

March 8

China News Service: Internet innovation set to drive China’s growth

March 4

TEC: SAP Hybris Summit – All About Context-appropriate Customer Engagement

February 25

ComputerWorld: SAP Hybris rolls out its modular microservices marketplace. Is this a better approach to building an ecosystem?

February 22

PAC: Hybris to push SAP into the post-CRM era

February 17

Digital Clarity Group: Will SAP Hybris’ partner ecosystem support its shift into holistic Customer Experience Management?

February 17

Loyalty 360: Forrester Shows Marketers Still Lag with Customer Technology

February 17
Diginomica: Cloud platform wars – SAP Hybris Chief makes the case for YaaS
February 2016

LoginRadius: Importance of Personalisation for businesses

February 2016

Software Magazine: The Customer Has Spoken. What Are You Doing About It?

January 12

Digital News Asia: ‘Smart home commerce’ the next frontier

January 7

Bulldog Reporter: Omnichannel Obstacles: Seamless Cross-Channel Experience is Critical to Fueling B2B Customer Engagement, Study Finds

January 5

Performance In: Infographic: The Justification for Toning Down Offers and Promotions

January 4

Marketing Profs: Are Marketers Succeeding With Personalization?

January 4

Marketing Dive: 10 digital marketing trends to watch in 2016 and beyond