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Learn how a Composite Organization achieved an ROI of 437 %

Check out the Total Economic Impact™ Of SAP Hybris Cloud for Customer (Sales), a 2017 Forrester Consulting study commissioned by SAP Hybris

SAP Hybris Press Announcements

November 6

SAP Hybris Sales Cloud and SAP Hybris Service Cloud Boost Customer ROI and Productivity

October 18
With SAP® Hybris® Solutions, IDP Aims to Connect International Students to a Global Community
October 17

SAP Introduces Machine Learning to Optimize the Shopping Experience

October 16

SAP Enhances Commerce Solution to Help Telecommunications and Media Companies Attract and Retain Customers

October 5

Study Shows SAP® Hybris® Makes Buying Easy and Increases ROI by 307 Percent

September 24

SAP to Acquire Gigya, Market Leader in Customer Identity and Access Management

SAP Hybris in the News

October 24

eWEEK: Google Cloud Boasts New Features to Protect Companies' Sensitive Data

October 24

Website Magazine: GDPR, Galaxy, Gigya & Great Expectations for AI [a Rundown of SAP Hybris Summit]

October 23

DMN: The Monday Stack: More Triggers, More Insights, More Real-Time Reporting

October 20

Martech Today: SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

October 20

eWEEK: SAP Hybris Marketing Cloud Brings Facial Recognition AI to Retailing

October 19

DMN: SAP Hybris: Finally a Marketing Cloud

SAP Hybris Brand Journalism

September 12

The Behavioral Psychology Of In-Store And Online Shoppers

August 1

Let Siri Do The Selling While People Manage Change

July 21

Welcome to Phygital: Online Shopping with that In-Store Feel

July 13

New Research Finds Customer Experience At The Heart Of Digital Transformation

April 7

Facebook And Uber Reveal Secrets Of Digital Disruption

SAP Hybris launches 20th Anniversary Podcast Series

Celebrating 20 years of innovation, we’ve launched the SAP Hybris Live Podcast – the series that breaks down the commerce industry with humor and candor.

Press and Analysts Contacts

The global SAP Hybris communications team encourages journalists, industry analysts, bloggers, and business influencers to connect with us for more information or to schedule a briefing.

Research and Reports

SAP Hybris: Rated as a Leader by Forrester for B2B Commerce

SAP Hybris has been recognized as a leader in The Forrester Wave™: B2B Commerce Suites, Q1 2017 report. Forrester evaluated the 11 most significant B2B commerce suite providers. According to the report, “SAP Hybris continues to be a favorite because of its stability, large global implementation partner network, and vertical industry solution focus.” The report also notes that “SAP Hybris is a best fit for companies looking for an industrial strength, reliable, and fully-functional commerce platform that is in wide use across several industry verticals.”

Deliver great omnichannel commerce customer experience and drive growth with SAP Hybris. For more details on the Wave evaluation, please download the complimentary copy of the report.

SAP Hybris: Rated as a Leader by Forrester for B2C Commerce

SAP Hybris has been recognized as a leader in The Forrester Wave™: B2C Commerce Suites, Q1 2017 report. Forrester evaluated the 13 most significant B2C commerce suite providers. According to the report, "SAP Hybris continues to be a favorite because of its stability, large global implementation partner network, and vertical industry solution focus." The report also notes that "SAP Hybris is a best fit for companies looking for an industrial strength, reliable, and fully-functional commerce platform that is in wide use across several industry verticals."

Deliver great contextual customer experience and win with SAP Hybris. For more details on the Wave evaluation, please download the complimentary copy of the report.

SAP Hybris: Recognized 
as a leader by Gartner for Multichannel Campaign Management MQ

SAP Hybris has been positioned as a leader in the 2017 Gartner for Multichannel Campaign Management Magic Quadrant report. SAP Hybris Marketing Cloud suite focuses on customer journey management and execution across marketing and advertising channels.

For more details on the Gartner Magic Quadrant evaluation, please download the complimentary copy of the report.

Who we are

It all started in the back room of two student apartments in Munich in 1997. It's been a great journey, and now we've become market leaders in the software and solutions we provide.

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Recommended Read: The Future of Customer Engagement and Commerce Blog

Stay updated with the most relevant and timely information and analysis on commerce topics, both consumer-facing and business-to-business.