Optimizing Customer Engagements with SAP Hybris Marketing Cloud and Facebook
With over a billion daily active users on average, Facebook is the most popular social network worldwide, and a natural platform to engage with your best customers and prospects. But how do you optimize your Facebook marketing spend, and how can SAP Hybris Marketing Cloud help?
Take a look at the resources below to learn how you can use Facebook with SAP Hybris Marketing Cloud to:
- Deliver more
personalized, in-the-moment content to the right customers and prospects
- Get more predictive
on buyer needs and audience look-a-likes
- Discover prospects
faster than ever before through hyper targeting and segmentation
- Close the gap
between your market strategy and execution
Success Story: San Jose Sharks
Scoring big with smart ad targeting
The NHL hockey team used its own customer data to create Custom Audiences that reached people who were most likely to purchase its ticket packages for its regular season games, resulting in a 33X return on ad spend.