Digitalization has created smarter customers that are rewriting traditional business models.
of the total time customers spend researching mortgages happens online – an average of 11.5 hours.*
*Source: Google Financial Service Team
As your customer's journey is changing, so should your bank. Just because they aren't walking through your front door doesn't mean you can't build relationships and add personalized value through a great customer experience. Our white paper details what retail banks must do in order to transition the personalized value, once so common in the branch, into the digital era so that they can avoid the commodity trap and stay relevant.