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White Paper

Strategy Guide to Build the Right Marketing Technology

There are literally thousands of marketing software solutions out there, and it’s a huge challenge to not only understand the technology landscape, but also to understand which solutions are the best ones for your organization. Developing the right marketing technology foundations is a critical fundamental step in giving your organization the best chance at connecting with your customers and delivering the best customer experiences.  
 
Learn key questions to answer and steps and processes to develop a marketing cloud technology strategy that will meet the needs of your business now and into the future.