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Case Study

Technopolis implements a winning omnichannel retail strategy with SAP Hybris and IBM

Online sales at Technopolis thrived, yet customers were unhappy with poor web performance. Marketing teams struggled to connect online and instore promotions, resulting in missed sales opportunities. With the hybris solution in place, there are no incomplete customer orders, which in turn means that calls to the service center have sunk by around 50 percent. Additionally, even at peak times the web pages that were taking six or more seconds to load now take less than two seconds, including all the requests for stock availability, customized product offers and user-specific discounts, representing a performance improvement of more than 70 percent.