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CRM and customer experience (CX) solutions from SAP

Deploy industry-tailored CX solutions that are connected, insightful, and adaptive.

Intelligent CX and CRM technologies powered by 50 years of industry expertise

Industry-tailored to meet critical business needs, intelligent customer experience (CX) supports end-to-end processes to help you get the most from your SAP software.

E-commerce

Seize market opportunities and drive profitable growth by delivering innovative and engaging e-commerce experiences. Our solutions help you quickly launch new business models and adapt to change in an agile way.

Customer data

Crush revenue and growth targets with customer identity and access management, data privacy, and data management solutions that give you in-depth customer insights while reducing compliance risks.

Marketing

Automate campaigns and execute on a global scale. Customer engagement solutions from SAP help you identify target audiences, deliver personalized omnichannel experiences, and measure your results.

Customer service

Deliver on your brand promise and offer outstanding service across the customer journey. By connecting business-wide service operations, you can accelerate issue resolution and improve customer satisfaction.

Sales automation

Empower sales teams to engage effectively with your customers. Our sales automation software streamlines and automates sales processes so that salespeople can focus on building lasting customer relationships.

Latest innovations

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Generative AI for better customer experiences

Unleash the power of generative AI across your SAP Customer Experience solutions with SAP CX AI Toolkit.

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Improved service with contextual customer data

Provide agents with a comprehensive 360-degree customer view with an assisted service module in SAP Commerce Cloud.

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Predefined configurations for fast deployment

Deploy best-practice functionality for enhanced insights and understanding with a retail industry accelerator from SAP Customer Data Platform.

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Customer Experience (CX) Webcast

Bye-bye boring: IDC data shows a path for CX to stand out in a sea of sameness.

Frequently asked questions

CRM stands for customer relationship management. CRM software is technology that analyzes and manages customer interactions and data throughout the entire customer lifecycle, thereby building better customer experiences, better customer service, and better business relationships while increasing revenue.

The customer experience is how interactions with your brand or product make customers feel. A customer can be a business (B2B) or a person (B2C) and the spirit of honoring their journey is the same. It’s their experience, and if you plan for it, it will be a good experience.

Before being acquired by SAP, hybris was an e-commerce software company serving both B2B and B2C companies. In 2018, hybris officially became SAP Commerce Cloud, part of the SAP Customer Experience portfolio.

 

Now, hybris’ omnichannel e-commerce capabilities are deeply integrated into the SAP cloud technology ecosystem, enabling the enhanced data and tools that sellers need to optimize margins and drive customer loyalty.

Before being acquired by SAP, Gigya was a software company providing customer identity and access management (CIAM) and consent data management solutions. In 2017, SAP announced the acquisition of Gigya.

 

Today, Gigya’s software capabilities are integrated into our customer data solutions. This portfolio helps businesses grow revenue by delivering trusted, personalized customer experiences at scale. Such outcomes make marketing campaigns more effective, improve the sales experience, and drive more personalized commerce and customer service interactions – all while building customer trust.

Questions? Get in touch!

*Gartner, Magic Quadrant for Digital Commerce, Mike Lowndes, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Aditya Vasudevan, Jason Daigler, 21 August, 2023.

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