New consumer study reveals that consumers in Thailand are, on average, delighted with their digital experiences.
With Thailand’s high internet penetration and consumers’ increasing appetite for online commerce, the growth opportunity for businesses is huge; the commerce market in Thailand is growing at 18% of compound annual growth rate (CAGR) between 2016 to 2020. Clearly, digital experience is a topic too important to ignore.
Our survey of over 1500+ consumers in Thailand has revealed that 53% of respondents are delighted with the digital experience they receive. Nonetheless, businesses must strive to dispense great customer experience consistently because customers are well-informed and can switch brands instantly if they do not receive the great experience expected from their initial choice.
This report also looks into customer preferences, their attitudes towards privacy versus personalisation in various industries and how exactly good and bad experiences impact their loyalty. And your business.