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SAP Hybris B2B Aftermarket Portal: The Aftermarket opportunity for manufacturers!

The aftermarket for manufactured goods is estimated to be four to five times larger than the original equipment business. To stay competitive, it is imperative to deliver world-class aftermarket capabilities.

The Aftermarket opportunity for manufacturers

The aftermarket for manufacturers is growing, and the profit margins are worth your attention. Many companies remain unprepared and stand to lose out to global, third party competitors, including digital native companies like Amazon, Google, and Alibaba. Companies cannot count on repeat business and loyalty as much as in earlier years. They need to be more agile and aligned with customer preferences to capture this valuable market.


Actions you need to take


  • Add Business Model Innovation to the Process
    Create a portfolio of business models around servitization and digital disruption.

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  • Rebuild your sales process with aftermarket in mind
    Make sales a continuous process: sale, aftermarket, next sale, repeat.

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  • Make aftermarket products and services visible and available
    Let your customers know that you can assist them throughout the lifecycle of the product. Give them a reason not to turn to third party vendors.

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  • Tap into the Internet of Things
    Machinery can be remotely monitored, and can communicate machine-to-machine through the Internet of Things.

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Our solution: SAP Hybris B2B Aftermarket Portal

SAP Hybris Commerce offers comprehensive capabilities to accelerate digital transformation in B2B Aftermarket business. Personalized shopping experience leads to a higher customer satisfaction and retention to sustainably improve customer service and process efficiency. Generate higher and more stable profit margins with SAP Hybris B2B Aftermarket Portal by offering best-in-class communication and procurement channels.

  • Overview with map integration

    Holistic customer 360° view with overview... über Installed Base, Angebote, Verträge, Bestellungen, Serviceaufträge, Lieferungen und Rechnungen
  • IoT integration with sensor status

    • Integration of IoT information (e.g. sensors of connected devices) with historical and realtime sensor data
    • Direct access to request technician and/or ask for remote support
  • Parts and Services Catalog

    Zugriff auf Spare parts catalogue...

    ...sowie Katalog für Services
  • Installed Base with spare parts order from exploded view

    Integration of SAP Visual Enterprise to choose parts from technical 2D- or 3D drawings
  • Installation and Operation Instructions & Knowledge Database Integration

    Central inventory for all product documents, knowledge articles etc.


Case Study Krones: Creating a personalized, responsive shopping experience with SAP Hybris Commerce

“In the Krones online store, commercial customers receive the same easy shopping experience that they expect from other online retailers like Amazon – even though a single machine can comprise of up to six million separate parts.”

Bernd Baldauf, Head of eBusiness, Krones AG

Read Case Study


Take advantage of your investments

Take advantage of the already made investments: The SAP Hybris B2B Aftermarket Portal has been tailored for the joint operation with SAP ERP, in which all your customer data are already available.

You interested in more information?

Get in touch with your SAP Account Manager or call us directly on 0800 5343424. We are happy to introduce you to all capabilities of SAP Hybris B2B Aftermarket Portal.