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Media Alert

SAP Hybris: Beyond CRM Truck to showcase the next evolution in omnichannel technology

May 13, 2016 SAP SE (NYSE: SAP) today announced that its ‘SAP Hybris Beyond CRM Truck Tour’ will be travelling to over 50 destinations across 11 countries as part of its marathon 90-day tour.

At each stop customers, prospects, partners and industry influencers will be invited onto the truck where SAP experts will showcase a range of presentations, demos and client solutions across three themed spaces. SAP Hybris will provide access to the latest customer engagement and commerce software, visitors will experience digital transformation first hand and see how marketing, sales, commerce, service and billing technology come together.

Wrapped in SAP’s unmistakable branding, the formidable vehicle – which weighs 33 tons and measures 16.5 metres in length – will be hard to miss as it makes its way across the continent. Onboard the truck, SAP Hybris will be showing over 100 demos including SAP Hybris Cloud for Customer and SAP Hybris Marketing.

Many of these technologies and solutions are being shown in Europe for the first time during the tour. For example, SAP Hybris will be demonstrating ‘BullsEye’, a prototype technology currently still in development at Hybris Labs. This in-store customer engagement and analytics tool uses an IoT selection mechanism to digitise the customer experience and convert user information into online customers.

Jamie Anderson, SVP and CMO of SAP Hybris: “We are really excited to be touring the SAP Hybris Beyond CRM Truck around Europe. This is a landmark event for SAP Hybris – it’s the first time that we have taken the truck on a European tour, and it presents a wonderful opportunity to engage with our customers across the region. We are passionate about bringing the SAP Hybris experience to our customers and working with them to drive innovation across their customer engagement and commerce solutions. Beyond CRM is more than a concept, it will change how businesses engage with the consumer in the digital age, innovate, do business and simplify the technology landscape.”

SAP Hybris solutions enable in-the-moment customer profiling, digital commerce and community development, empowering a business’s front office to stay connected with the needs of its customers and prospects.


Full list of SAP Hybris Beyond CRM Truck Roadshow destination stops include:

  • Hannover, Germany
    Walldorf, Germany
    Madrid, Spain
    Linz, Austria
    Stockholm, Sweden
    Brussels, Belgium
    London, UK
    s’Hertoogenbosch, Netherlands
    Lausanne, Switzerland
    Stuttgart, Germany
    Prague, Czech Republic
    Poznan, Poland
    Rome, Italy
  • March 14-18
    April 5-14
    April 19-21
    April 26-28
    May 9-12
    May 18-19
    May 23-26
    May 31-June 3
    June 8-9
    June 13
    June 15-16
    June 20
    June 23
    June 27-July 1
    July 7-8