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Munich – 14 February 2012

hybris to Lead Social Media Panel at the Bazaarvoice Social Summit

hybris will moderate “Monetizing Social Media,” a session focused on how businesses can use social networks to drive higher ROI, loyalty and customer attainment.

hybris, a leading provider of multichannel commerce and communication software, announced today it will attend the 2012 Bazaarvoice Social Summit from April 11-13 in Austin, Texas. The event invites leading social strategists and executives to share trends guiding the future of social, and strategies for using social data to put customers at the heart of business. The event features keynotes from industry leaders, interactive sessions tailored to fit individual learning goals and cross-industry networking opportunities.

At the Social Summit, hybris will moderate a professional panel titled “Monetizing Social Media.” In recent years, the social enterprise has emerged as a successful influencer across marketing, sales, product and customer service. Panelists will discuss how businesses can use social networks to drive higher return on investment, build brand loyalty and attract new customers.

The expert panelists are all hybris clients and include:

  • Krista Korelin-Sjoblom, Head of Social and Digital Partnerships at Nokia
  • Johanna Murphy, VP of Ecommerce at Kate Spade
  • Todd Meerdink, Global Digital Manager at Kimberly Clark
  • Abby Reider, Associate Director of Social Media and Search Marketing at Starwood

The panel will be hosted on Thursday, April 12 at 2:15pm.

“The emerging importance of social media has given marketers a new channel to engage with consumers,” said Steve Kramer President hybris North America. “The challenge has been taking this channel and effectively driving business with it. We are honored to moderate a panel in which companies can share some of the many innovative ways in which they are achieving their goals.”

Today, hybris is the largest independent multichannel commerce software company in the world with more than 350 customers and a complete and modular software solution that includes full featured e-commerce platforms, product content management, order management, and warehouse management.

For more information on the 2012 Bazaarvoice Social Summit, visit the Bazaarvoice website