Brian Walker, SVP of Strategy will present on the future of commerce
hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal analyst firms, today announced that it will sponsor and exhibit at the Adobe Digital Marketing Summit held March 4-8 in Salt Lake City, Utah. Brian Walker, senior vice president of strategy at hybris, will also speak at a session on the future of commerce.
Walker’s session will take place on Wednesday, March 6 at 3:30 p.m. MT and focus on how B2B and B2C organizations can prepare for the demographic shifts and technology trends that are dramatically changing the way customers buy and sell goods. Selling to and servicing customers is now a complex web of interactions spanning multiple touchpoints, and Walker will discuss how organizations can adjust their commerce strategies to meet the needs of today’s customers.
“Forward thinking organizations are embracing the shifts in consumer behavior and are creating really interesting curated and contextual shopping experiences,” said Walker. “If B2B and B2C organizations want to keep pace with their consumers and the industry leaders who have already seen the future, they will need to adopt strategies and technology platforms that enable them to move beyond channels and disrupt the way they have previously approached commerce.”
The Adobe Digital Marketing Summit is the premier event for digital marketers and advertisers to learn about and share key strategies for driving market innovation through creation, measurement and optimization of digital experiences. Summit 2013 offers more than 70 breakout sessions featuring real-world customer success stories based on solutions from the Adobe Digital Marketing Suite. Many sessions will highlight best practices from technology experts.
For more information on hybris’ OmniCommerce solutions for B2B and B2C companies, visit booth #117 at the Adobe Digital Marketing Summit or go to www.hybris.com.