SAP Positioned by Gartner in 2017 Magic Quadrant Report for Multichannel Campaign Management
SAP NEWSBYTE – April 26, 2017
SAP SE (NYSE: SAP) today announced that SAP, a leading provider of omnichannel customer engagement and commerce solutions, has been positioned by Gartner Inc. for its SAP® Hybris® solution in the Leaders quadrant of the 2017 Magic Quadrant for Multichannel Campaign Management.1
The report states, “The multichannel campaign management (MCCM) market consists of vendors that orchestrate customer engagements and marketing content to individuals and segments across multiple channels. Channels may include websites, email, mobile, social, programmatic advertising, call centers and direct mail.”
The report evaluated 22 providers of multichannel campaign management solutions based on completeness of vision and ability to execute.
“It is essential that today’s marketers are able to seamlessly orchestrate complex campaigns across customer segments and a comprehensive and diverse set of channels,” said Brian Walker, chief strategy officer, SAP Hybris.2 “We believe being named as a Leader in Gartner’s Magic Quadrant Report for Multichannel Campaign Management is evidence of how we have invested in the product to meet the needs of today’s marketers for high-performance marketing solutions that integrate across our front-office applications.” These solutions are covered in the SAP Hybris Commerce Cloud portfolio, the SAP Hybris Sales Cloud portfolio and the SAP Hybris Service Cloud portfolio.
According to the report, “Leaders consistently do considerably better in overall campaign management performance for basic and advanced campaigns, and for integration with digital marketing. They have high market visibility, high market penetration, strong market momentum and a strategic vision for growing the campaign management business.”
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
1. Gartner, “Magic Quadrant for Multichannel Campaign Management” by Adam Sarner, Mike McGuire, Jennifer Polk, Noah Elkin, April 11, 2017.
2. SAP Hybris is a new brand name launched in January 2016 to represent the SAP solutions for customer engagement and commerce as well as the offerings, employees, and business of acquired company hybris AG, which continues to be our legal entity until integration with SAP is complete.