What is the impact of marketing technology?
Marketing teams leverage several technologies to help connect and engage with their customers. But how successful have these technologies been? And how can they create great customer experiences? See the results and explore what the key success factors for marketing managers are.
Share and collaborate on customer insights across departments. Only 55% are implementing solutions to share information across teams.
Even the limited data being collected is not being used to its full extent. 24% of respondents estimate that only 25-50% of data collected is used for real-time insights.
Understand your customers and give them relevant contextual experiences throughout their journeys with SAP Hybris Marketing Cloud.
See how customers of SAP Hybris yield positive results creating a great customer experience.
Jet.com: Driving Customer Activation Using the SAP Hybris Customer Attribution Solution
At the heart of its operations, the SAP Hybris Customer Attribution solution offers a clear view into the true incremental value of its different marketing channels and campaigns. Jet.com can therefore focus on its strategy of offering customers “savings smart and simple” by working collaboratively with its retail partners.
HSE24: Cutting Lead Time for Campaigns From Weeks to Hours with SAP Hybris Marketing and SAP Hana
Learn how HSE24 exceeds their marketing goals with faster campaign execution, an increase in repeat purchasers and more sales to these customers using SAP Hybris Marketing solutions.