China: The Emerging Global E-Commerce Powerhouse
This ebook, written by Internet Retailer magazine and sponsored by hybris, highlights the opportunity for western companies to greatly increase their revenue by expanding to the emerging Chinese Internet marketplace. It discusses:
- The shift of Chinese consumers’ purchasing habits towards mobile and online shopping
- The movement of Chinese retailers to sell overseas and the benefits they will bring to western companies.
- The growing popularity and necessity of mobile and online commerce to compete with global brands.
- Through executive interviews, studies and articles, this eBook summarizes pertinent information that any company looking to vastly improve their online retail sales or expand to China must know.