Gartner’s Critical Capabilities for Digital Commerce report
Munich – May 14, 2015: hybris software, an SAP company, today announced that Gartner, Inc., the leading provider of research and analysis on the global information technology industry, has given it the highest Product Scores across all three use cases in the April 2015 “Critical Capabilities for Digital Commerce” report. hybris received the highest product scores among vendors assessed in each of the three use cases, including Multichannel Enterprises Selling to Consumers, Large Enterprises Selling Globally to Consumers and Enterprises Selling to Other Enterprises or SMBs.
“We feel this report is validation of what our customers already know,” said Brian Walker, Chief Strategy Officer, hybris and SAP Customer Engagement and Commerce. “hybris is uniquely able to meet the needs of a wide range of B2C and B2B companies across a wide variety of verticals, helping each of those firms differentiate and stay relevant in an increasingly global, omni-channel, and digital marketplace.”
Gartner reports that these “digital commerce platforms are critical to companies' ability to compete in a digital world and increase revenue.” The report also predicts that by 2018, more than 50 percent of commerce sites will integrate technologies from more than 25 vendors to deliver a digital customer experience.
- Organization/brand complexity:
How well does the digital commerce platform support complex selling hierarchies; how easy is it to create digital storefronts; does the product support the selling of multiple types of products (physical goods, digital subscriptions and services); can physical goods be personalized through engraving and monograming, etc.?
- Digital store localization:
How well does the digital commerce platform support expansion to other countries and regions of the world, incorporating such things as language, currency, address and number formats, and regional merchandising?
- Personalization for the consumer buyer:
To what degree does the digital platform support the personalization of the consumer buyer experience, to include such things as customer ability to control the look and the feel of the storefront, the capability to maintain specific settings and views, and the ability to create wish lists and gift registries, etc.?
- Personalization for the corporate buyer:
To what degree does the digital platform support personalizing the corporate buyer experience to include such things as enabling customer- specific views, providing the ability for the seller to manage customer attributes and for the customer to manage internal hierarchies, support for e-procurement-like functionality such as ordering from templates and purchase orders, etc.?
- Multichannel support:
How does the digital commerce platform support multiple channels beyond the Web, to include such channels as mobile, social, point of sale (POS), etc., to enable the management of these multiple channels and to enable clients to create mobile apps for digital commerce, etc.?
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