Brian Walker, chief strategy officer, and Steven Kramer, executive vice president sales Americas, will present on the future of commerce
hybris software, an SAP company and the world’s fastest growing commerce platform provider, today announces that it will sponsor and exhibit at Adobe Summit — The Digital Marketing Conference held March 24-28 at the Salt Palace Convention Center in Salt Lake City, Utah. Brian Walker, chief strategy officer at hybris, will speak at a session on building omni-channel commerce capabilities and Steven Kramer, executive vice president sales Americas at hybris, will discuss how the B2B marketing landscape is transforming to B2P (business-to-people).
Walker will join James Stone, global information systems, ASICS, a top designer and manufacturer of athletic footwear and sports equipment and hybris customer, to lead a breakout session in the Web Experience Management track. The session, held from 5-6 p.m. MT on Tues., March 25, will give insight to attendees on how global organizations can leverage Adobe technology and build omni-channel commerce capabilities to support their B2B and B2C business objectives.
“The digital era has completely revolutionized the marketing industry, creating a new landscape for companies to develop and execute targeted, personalized campaigns to reach their customers more effectively,” said Walker. “Both B2B and B2C organizations must leverage new technologies to meet consumers’ shifting expectations and remain competitive in this continuously evolving marketplace.”
Kramer will lead a session on the transformation happening in the B2B marketing space, from B2B (business-to-business) to B2P (business-to-people). Shawn Burns, global vice president of digital marketing at SAP, will join Kramer to discuss the transformation and also share with attendees definitive insights to deliver personalized customer experiences. The discussion, which will take place from 9:30-10:30 a.m. MT on Thurs., March 27 in Ballroom FH, will include strategy and how-to information for senior-level marketers and Web analysts.
Adobe Summit, the premier event for digital marketers and advertisers, will examine the latest marketing trends and provide strategic guidance on industry-specific challenges. More than 120 sessions featuring 290 speakers ensure that every attendee has the opportunity to explore a niche topic relevant to their industry.
For more information about hybris’ B2B and B2C OmniCommerce solutions, visit booth #301 at the Adobe Digital Marketing Summit.
To register for Adobe Summit, visit summit.adobe.com.