Telecommunication

Only hybris delivers a commerce platform specifically designed to help telcos sell more phones, plans and cloud services both on the web and in the store.

• Brightpoint is one of the World´s largest distributors of mobile phones and associated spares and accessories. Some of the industry’s most successful mobile phone manufacturers, network operators, MVNOs, retailers and dealers rely on Brightpoint to distribute their devices, expand their sales channels and transform their logistical challenges into revenue opportunities.
  
  hybris made it possible for Brightpoint to realise their vision of delivering state-of-the-art webshops by being able to develop building blocks and combine these in new ways to create highly individualised sites. To date they have over 50 Telco webshops, including Telia Sonera, Sprint (US), Three (Hutchison 3G, Denmark) and Nokia. This multi-tennant roll out approach means that each site can be implemented at low cost, extremely efficiently, providing clear brand differentiation for their customers.www.brightpoint.com  
• Ericcson is a world-leading supplier of telecommunications equipment. They required a solution to manage all of their products and documents. Hybris’ Product Content Management solution (PCM) was chosen as the platform to support 20,000 internal users and 300 editors.
  
  The entire Ericcson product catalogue resides in the hybris PCM and customers and partners access this information over the extranet, whilst information is shared internally over the intranet using Microsoft Sharepoint. The PCM is also fully integrated with SAP and delivers consistent communications to all partners and customers world-wide. www.ericsson.com  
• Lebara provides very low rates and instant connections for international mobile calls that run over high quality networks. Its’ multilingual customer service supports its key target market of international communities and migrant workers. Lebara places great emphasis on communicating with customers on their terms and giving them online assistance, and this has extended into their implementation of e-commerce.
  
  hybris B2C Commerce is supporting Lebara’s web channel, delivering web content management, ratings and reviews, internationalisation, content and digital asset management plus product and price information. In addition, it integrates with third party services, such as store locator, a payment gateway, analytics, call data records and text and email service providers. www.lebara.de
  
   
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• H3G is a member of the HWL group of 3G companies, which includes 3G operations in Australia, Austria, Denmark, Hong Kong, Ireland, Italy, Macau and Sweden. They have 3 million active customers in the UK and over 16 million worldwide.
  
  Their challenge is to improve the current web based eCommerce experience by integrating a new ‘Digital Commerce’ solution within www.three.co.uk. The hybris solution extends to numerous on-line and off-line channels to drive a much enhanced customer experience for on-line sales and service. As well as replacing the existing 3Store online e-commerce supplier with hybris they have integrated this with their fulfilment solution, supporting pay monthly and 'Pay as you Go’ services. www.three.co.uk
  
   
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hybris has taken the robust commerce functionality every retailer needs, ranked as the "leader" by Gartner and Forrester, and extended it with functionality that is purpose-built for specific telco needs. No other commerce platform provides this. The result:

• Increased conversion rate and ARPU

  • Omni-channel. Even before they come to the store, your customers are researching and making their product and plan decisions online. hybris gives you one master data platform and an optimal consistent user experience in store, on the web, or on mobile devices. hybris gives you one view of your customer, and gives your customer one view of you.
  • Master data management that is more appropriate for multi-channel telcos. Our approach to MDM allows you to create a product and service catalog that not only reduces the cost of maintaining all the rich and complex content, but also increases ARPU and conversion rate. hybris offers native search engine optimization and native support for rich content and faceted search. And, as you add enhanced services, such as IPTV, to your portfolio, nothing short of our MDM approach will allow you to effectively manage your data.
  • Increased conversion rate. Use what you know about customers and new visitors to make offers that are more relevant. Precisely target untapped profitable niches. Tighten the customer relationship and reduce churn with "next best offers", recommendations and tailored eligibility.
  • Increase ARPU. Uncover additional revenue with powerful, business-user-driven cross-selling and up-selling capability.

• Expand into new markets

  • Native B2B functionality. Only hybris delivers a rich set of B2B functionality built on the same platform – including support for procurement processes, organizational hierarchies, employee entitlements, volume purchasing, and enterprise-class reporting – enabling you to cater to corporate customers.
  • Multi-site. hybris’ built-in multi-site and multi-brand infrastructure enables telcos to quickly extend to new geographies or adopt a niche brand strategy to broaden distribution

• Much more efficient development and operations.

  • Fastest time to value. Full-function sites can be operational in under 3 months. With hybris, you can spend more resources on custom innovations. With others, you'll spend your resources just to custom-build what hybris offers as an out-of-the-box telco solution: Complex configuration and bundling, subscription and usage pricing and split order fulfillment.
  • Empower business users. hybris’ intuitive user interface and native web content management enables business users to maintain content and manage workflows on their own, without requiring IT, speeding your response to changing conditions while controlling costs.

• hybris is the last commerce platform you will ever need.

  • Agile architecture. All hybris components are built on a single platform that leverages open standards in a modular, service-oriented architecture. This means a more consistent user experience, faster time to value, and limitless innovation without jeopardizing maintainability and upgrades.
  • Flexible deployment models. hybris allows you the flexibility to deploy as traditional perpetual license on-premise, or as subscription-priced on-demand, or as a managed service. Telco IT departments need not trade off other priorities and are able to deliver online projects in months rather than years. And because the software is identical in any deployment model, you can move easily from one to the other as your needs change.