Advanced Personalization Module
Be on your best behavior.
Personalization enables you to target content to customers based on who they are. Advanced personalization enables you to target them based on what they do. This behavior-based approach provides you with a whole new level of personalization that can dramatically boost sales and customer loyalty.
- Increase your average order size by collecting customer information from various sources, comparing it to adaptable targeting rules, and providing a personalized shopping experience.
- Define meaningful customer segments and dynamically assign customers to segments based on online behavior.
- Support behavioral targeting across multiple channels including online, offline, and mobile.
- Monitor outputs from rules to assess results and gain insight into customers and their online behavior to adjust the product mix and develop effective marketing campaigns.