Fulfillment in a Multichannel Retailing Environment: Consumer Expectations, Proven Strategies, Organizational Issues, and Technology Considerations
Industry leaders are engaging in multichannel integration for some very good reasons. More effective cross-channel strategies lead to more satisfied consumers as well as more efficient, more profitable retail operations. In fact, as the survey indicates, consumers expect integrated multichannel experience from their favorite brands.
Download this paper to learn:
- How to integrate the offline and online components of a large retail operation into a seamless merchandising function
- How to use proven cross-channel fulfillment strategies and what their benefits to consumers and merchants are
- How to examine some of the business processes, organizational issues and technology options when seeking management buy-in
- How to develop a roadmap towards achieving a fully integrated cross-channel customer experience
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