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SAPPHIRE NOW + ASUG Annual Conference: Replays available now

Relive some of the key moments from SAPPHIRE NOW and ASUG Annual Conference 2016, by watching the highlights online.

Strategic Presentation
Session: Engage Customers Better Through Consistent Experiences
Enhance the customer experience and improve opportunities for profitable business results by optimizing use of data. Hear how Purchasing Power is transforming itself into a data-driven business by employing various strategies to capture data, gain deep insights, and translate those insights into action.
Customers: Purchasing Power
Speaker: Jamie Anderson, Senior Vice President, Marketing, SAP

Strategic Presentation
Session: Go Beyond CRM and Transform Your Business
Engage today's connected customers with innovative CRM solutions. Share our vision, strategy, and innovations that can help you digitally transform your business to better engage your customers. Learn how SAP Hybris solutions can help simplify and future-proof your front office.
Speaker: Brian Walker, Chief Strategy Officer at Hybris, SAP

Theater Presentation
Session: Make Every Customer Feel Like Your Most Important Customer
See how Mohawk Industries successfully carried out its digital transformation and the powerful effect it had on customer engagement. Gain insights into the factors driving the company's digital transformation and learn thought-provoking approaches that you can apply in your business today.
Customers: Mohawk Industries
Speaker: Johann Wrede, Global Head of Audience, Brand, and Content Marketing, SAP Hybris

Theater Presentation
Session: Transform Sales with Agility and Win Digital Customers
Build, win, and grow your client base by relying on real-time customer insight, personalized interactions, and team collaboration. Hear how Ernst & Young is achieving these goals by refocusing its strategy from customer relationship management to engagement, providing relevancy throughout each customer’s journey using SAP Hybris solutions.
Customers: E&Y
Speaker: Volker Hildebrand, Global VP, Customer Engagement Solutions, SAP
Theater Presentation
Session: Create New Revenue Models Effortlessly with Innovative Billing
Deliver an optimal customer experience by focusing on customers across product, business, finance, and IT teams, and launch offers that set you apart from the competition. Learn how Adobe is gaining a business advantage using subscription and usage-based business models available with SAP Hybris Billing for successful digital transformation.
Customers: Adobe
Speaker: Fergus OReilly, Global VP, Solution Management, SAP

Theater Presentation
Session: Embrace Digital Transformation to Win
Learn how embracing digital transformation can lead your organization to the top of your game. Discover how one company elevated its commerce game by delivering better experiences using real-time marketing insights.
Speaker: Gretchen Nemechek, SVP, Global Product Marketing, SAP Hybris