SAP Hybris Products for Marketing
Our marketing solutions empower your business to understand its customers and to engage with them intelligently: nudging them towards purchase instead of distracting them.
Build dynamic profiles of your customers and use them to gain deep insights so you can adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change tack and seize new opportunities.
The Contextual Marketing Imperative
Why I am a Marketer
Our Marketing Scenarios
Create dynamic customer profiles using data pulled from online sources such as browsing and social media data, and offline sources such as in-store purchase data and customer service calls. Gain real-time insights into customers’ motivations and intentions from their implicit behavior.
Take advantage of high-performance segmentation tools and react to the customer’s context in real-time to make sure your communications are always targeted and relevant.
Encourage your customers to move easily from browsing to buying by understanding their needs and offering them a personalized shopping experience.
Turn customers into loyal advocates by rewarding them however they engage with your business, whether making a purchase or writing a review. Gain deeper customer insights from their continued engagement.
Effectively manage all your marketing activities to make sure they’re on track, on budget and working towards a common business objective.
Optimize your marketing campaigns with real-time insights into their performance, and gain the knowledge you need to seize new opportunities.
Drive demand and improve sales effectiveness. Get your sales and marketing teams working together. Nurture and generate leads then hand them over to Sales, along with the insights needed to successfully close the deal.
Learn more about the state-of-the-art platform that makes SAP Hybris Marketing Cloud such a powerful technology.
SAP Hybris Marketing Cloud: related content
Learn what key questions you need to answer and the steps you need to take to develop a marketing technology strategy that will meet the needs of your business now and in the future.
No matter how hard you try or how much you spend, your brand can’t be any better than what your customers actually experience.