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The hybris-Responsys integration (hyRes) provides an integration framework for synchronizing hybris transactional data with Responsys.

Customer benefits include ability to create targeted marketing campaigns via Responsys using customer, product and order, and web POS purchase data from hybris.
This integration includes the hybris Cockpit Extension and the hybris Accelerator Extension. Enables customization of the hybris Management Console (hMC) for scheduling batch processing of hybris data to Responsys.

Framework includes opt-in flag integration within the hybris Accelerator.
Responsys is a leading marketing cloud software and services company. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Responsys customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998,Responsys is headquartered in San Bruno, California and has offices throughout the world.

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